4 Key Hair Trends to Try in 2024 Detailed by Sam McKnight

“Hair is getting a luxury makeover for spring/summer next year,” predicts Sam McKnight MBE – and who better to advise us than the king of the catwalk and facial hair? Think “hair that looks effortlessly healthy and shiny, with added polish,” continues the legendary stylist, who has worked with some of the most famous faces in living memory, from Princess Diana to the iconic ’90s-era Supers. they and their next-generation model off-spring.

He’s set many trends himself (Princess Di’s iconic short cut? By McKnight. Kate Moss’ signature carefree? His work, too), though he says the mass appeal was unintentional. “When I’m coming up with a look for a show or a new campaign, there’s never a thought process of ‘this is or will be a trend’; they usually appear after my work is done,” he says, explaining that his vision of a “trend” is more of a means of discovery. “It’s always interesting to see how fashion and beauty are interpreted and how they evolve. Trends are really a collection of inspiration and ways to bring them into yourself.”

Like clothing, hair trends are cyclical and re-emerge with modern identities, he explains. “It’s in our nature to look back and take inspiration, but nothing is ever the same—it evolves naturally.” Here, check out today’s flirty takes on retro styles, like snappy ends and beehives, that are back in focus. “And then there are some trends that change”—think a fresh-looking, high-shine finish over an understated dry-down that’s been the epitome of cool for a while.

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Below, see four key ways you’ll be wearing your hair in 2024, according to McKnight.

1/ Phot flash glow

2024 hair trends photo flash shine

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2024 hair trends photo flash shine

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This look is all about “reflective, shiny and weightlessly bouncy locks that pack the ultimate punch.” You can achieve that high shine with Hair by Sam McKnight Love Me Do Nourishing Oil, launching in early 2024. “The super light oil hybrid formula adds a glossy shine,” he says. “We used this to achieve the sleek look of the 16Arlington SS24 show” (pictured). For now, try the excellent Virtue Healing Oil, a lightweight serum that smoothes locks, leaving them noticeably shiny.

2/ Modern retro

2024 hair trends retro shapes

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2024 hair trends retro shapes

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“The return of ‘The Do’,” it’s a “flirtatious play on iconic hairstyles, from ’70s movie-inspired beehives and ’60s girl group maxi bobs.” At Ashish’s SS24 show (pictured), McKnight used his Easy-Up Do hairspray and Modern Hairspray “to give the models’ hair exaggerated shapes, volume and silhouettes, capturing the modern retro look.” Red carpets have also played a fertile ground for this trend, with Anne Hathaway (pictured), Nicolas Coulan, Janelle Monae, America Ferrera and Dua Lipa recently rediscovering retro styles.

3/ Luxurious cool hair for a girl

Hairstyle trends for 2024 luxurious hair

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Hairstyle trends for 2024 luxurious hair

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Volume will continue to have a big moment in hair in 2024,” notes McKnight, “inspired by the supermodels of the 80s and 90s, it’s vibrant and uplifting.” This plays the lifted version of “cool girl” hair, “which is the epitome of healthy hair, with a glossy finish and no visible split ends.” Recently at Cindy Crawford, McKnight uses nourishing products (like a light oil and his Happy Endings conditioner) “to achieve a seamless, polished texture with a luxurious finish.” Meanwhile, when he styled the models at 16Arlington for SS24, he gave them “a slight texture to add density but also a strong shine” – another example of this look.

4/ Elegant and chic

Hair trends for 2024 elegant chic

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Hair trends for 2024 elegant chic

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“This style embraces small and sleek silhouettes, from sharp toe waves to sleek chignons and feather-light ponytails,” says McKnight. “Sleek and chic was the key style at Annie’s Ibiza, Richard Quinn and Balmain for SS24.” To get the look, “use a self-control gel, trendy hairspray and conditioning oil to give the hair a glossy finish, showing vibrant highlights “.

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