5 travel trends we’ll see in 2024

The principals of innovative London- and New York-based travel company Black Tomato have made their name by putting together detail-oriented and sometimes very quirky travel plans for highly curious, adventurous clients. After researching the market to find out what their customers are interested in right now and the changes they see in the travel landscape, they came up with ways they see this travel happening in the next year and in which parts of the world these aspiring travelers can be.

Group travel: The pandemic has caused widespread isolation, and this is likely one of the reasons why getting friends and family together to travel as a group has grown in popularity; they note that bookings for eight or more people have increased by 35% and now account for 30% of all bookings. Possible trips: take the whole gang to Botswana on safari; get a riad in the medina of Marrakesh or a kasbah on the edge of the desert in Morocco; sail the Nile in a vintage sailboat in Egypt or on a junk boat charter in Vietnam.

New frontiers: Travelers want to step outside their comfort zones and expand their personal boundaries in terms of both where and how they travel. That means trips like rafting in the Urubamba Valley in Peru, a safari in Botswana in a different way (by four-wheeler), or trekking the sacred Kumano Kodo Trail, a network of pilgrimage trails on the Kii Peninsula in Japan’s southern Kansai region that have been in use for more than 1,000 years .

Intergenerational Learning Experience: Family members share passions with the generation above or below, and they all participate in learning it together. It could be a foodie road trip through New England in the US, exploring limestone sculptures in Italy’s Puglia region, or practicing the martial arts bushido at Asakuso Dojo in Japan.

In search of silence: Residents of noisy urban centers and those in high-stress industries and careers should take a break and literally quiet their minds, preferably in an ultra-quiet location. This is entirely achievable in Namibia among the red sand dunes of Sossusvlei, the shipwreck-strewn beaches of the Skeleton Coast or spotting rhino and elephant in Etosha National Park. The remoteness and solitude of Mongolia and the less touristed areas of Iceland can also provide this peace of mind. The same can be said for British Columbia in Canada and its woodland wilderness of the Great Bear Rainforest and Nimmo Bay.

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