Why did the Ford Q2 sales were worried that the competitors initially had to worry about Autoblog.
Three car manufacturers refute the q2 downturn
Many car manufacturers Q2 sales were not good in the US, and one of the three who has been profitable was essentially distinguished. Ford Motor Co., Toyota Motor North America and General Motors were the only major manufacturers to report US sales in the second quarter, but Ford defeated the last two companies 7%and 7.2 %-14.2%respectively. In the second quarter, Ford sold 612 095 new vehicles in the US, many of which were SUVs and pickups. In the first 2025 In the half -year, Ford reported that its domestic sales increased by 6.6% to 1.113,386 units compared to the same period in 2024. Ford sales of Lincoln, a luxury subsidiary, increased by 31% to 31,332 new vehicles via Q2, while the Ford Brand launch increased by 13.4% to 580,763 new cars, Detroit Free Free Free Press.
2025
Ford last -minute Pivot has influenced the difference in Q2
The Ford Employee Pricing Campaign, dedicated to most of its inventory, called “From America, America, America”, which ended on July 7, was the main catalyst for creating this sales success. The campaign was a direct response to the import rates of the Trump administration car to increase vehicle prices. Ford organized another advertising campaign and an incentive program that it was ready to take place, but at the end of March it operated on the weekend to create “America, America”. The transition has led to Ford to capture the first half of the year in the last decade. Ford CEO Jim Farley said: “Toyota is a cool competitor, but it is much more than a sales race, that is, Americans trust and turn to it when it matters,” says USA Today. Farley started his career with Toyota.
Where Ford flourished in the second quarter
2025 Ford Bronco Sportford
Truck and SUVs accounted for nearly 80% of the Ford Q2 sales. His F Series pickup broke the Q2 record with 222,459 presentations, Maverick Compact truck sales increased by 26.3% to 48,041 units, while the Ranger number increased by 36.3%, supported by the new version of the Raptor. In general, the sales of the F Series, Ranger and Maverick Q2 increased by 15.1% per year. Ford electrified series consisting of an BeV (battery power plant), hybrids and Phevs (hybrids), sales jumped 6.6% per quarter to 82,886 units, and Pro Super Duty numbers increased 13.5%. in 20 years. Lincoln Navigator sales increased 115% to 7,355, its strongest Q2 in 21 years, and the Bronco family, which includes Bronco and Bronco Sport, sold record 78,543 SUV samples for a 44.7% increase. Overall, Lincoln has experienced the best quarter since 2007.
Final thoughts
Ford sales increased 14.2% via Q2 with industrial growth only 1.4%, Ainvest reports. Most of this success was attributed to the last minute promotional shift created in one weekend, emphasizing the effect of timely and customer -oriented marketing. In addition, Ford gained a competitive advantage through the Q2, using the strong supply of trucks and SUVs, as competitors were related to decreasing stocks. Although Toyota and General Motors have similarly announced Q2 profits, the progress of both companies has launched compared to Ford.
Why did Ford Q2 sales have to worry about competitors
This story was initially reported by Autoblog in 2025. July 17, where she first appeared.