RENO, Nev., April 18, 2023 /PRNewswire/ — Finding the blind spots that are causing you to lose potentially profitable deals and then fixing those problems in near real time is the breakthrough every sales team needs in a time when every deal is sacred. That’s the promise behind a new automated customer feedback and sales training system called TruVoice™ launched by Corporate Visions, a leading provider of sales training and improvement solutions.
The TruVoice system automatically identifies areas of weakness in a salesperson’s skills and sales process based on direct input from the buyer. It then instantly sends the most relevant skills training content aimed at correcting those weaknesses directly to the rep in email or in their preferred sales tools, providing one-on-one rep-by-rep, deal-by-deal coaching—without the intervention required by managers—and then monitor, measure, and modify a rep’s perception and performance based on ongoing deal feedback.
“The TruVoice system was born from the recognition that too many sales leaders and enablement teams struggle to identify areas for improvement and then correct those issues in a meaningful and timely manner,” said Eric Peterson, CEO of Corporate Visions. “With the automated customer feedback and sales training system, each individual rep will be shown areas for improvement based on what their buyers are saying. They are then given proactive skills training from Corporate Visions’ research-backed skills library the moment the buyer responds, resulting in consistent, high-quality, personalized training at scale and speed.
“It’s like a fitness tracker for sales. Just as a fitness tracker tracks your physical activities, helps you identify areas for improvement and provides personalized recommendations, this system tracks sales performance, uncovers gaps in sales skills, and offers personalized training to optimize results,” Peterson added.
Reps will also be able to see how their buyer-provided skill ratings compare to their peers. A TruVoice representative’s profile will show their performance on each of their deals, as well as aggregate scores that include showing how above or below the company average they perform in each critical skill. It will also summarize their performance against key competitors. All of this information is compiled into dashboards for managers and leaders who can quickly create customized tracking and development plans, as well as identify corporate areas for improvement.
As part of the announcement, Corporate Visions is joined by revenue technology leaders Gong and Highspot to demonstrate additional integrations that enhance automated sales training. For example, TruVoice can cut out sections of Gong interactions that match the exact moments in a customer conversation where the rep used the skill in question. This provides reps with a replay of their performance that they can review as part of the learning process.
“Understanding why buyers act the way they do is important, but these insights are used to drive effective coaching behaviors to increase future profit levels that make the difference,” said Gong’s co-founder and CEO Amit Bendov. “The combination of intelligence gained from customer interactions throughout the sales process and feedback on customer decisions, combined with just-in-time, automatically personalized coaching, is key to improving revenue team productivity and efficiency.”
TruVoice results can also appear in a company’s chosen content system, such as the Highspot sales enablement platform. There, the rep can see their overall or deal-specific skill ratings, and compare their performance to their peers in each skill area. The rep also has direct access to referral training and coaching, as well as any related content their company provides.
“Training and coaching can mean the difference between winning and losing—not just on a trade today, but on your trades tomorrow,” said Robert Wahbe, CEO of Highspot. “In this intense trading environment, strengthening your salespeople to take on any sales challenge is a business imperative. Combining customer feedback with appropriate training delivered within the salespeople’s natural workflow is sure to unlock more productivity.”
The TruVoice automated customer feedback and sales training system can be integrated with any major CRM system to create a fully automated chain, from close-of-deal to feedback, to customer insights and training. Now available with Corporate Visions coaching content and built-in Gong and Highspot integrations.
About corporate visions
Corporate Visions is the leading provider of science-backed training and consulting services for sales, marketing and customer success. Global B2B companies work with Corporate Visions to articulate value and drive growth in three ways:
Make the value situational by differentiating your sales programs between customer acquisition, retention and expansion.
Make a specific value by creating and conducting conversations with customers that communicate specific value, change behavior and motivate purchase decisions.
Make the value systematic by equipping your sales engine to deliver consistent and consistent actions throughout the customer decision journey.
Leslie Talbotsenior vice president of marketing
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SOURCE Corporate Visions, Inc.