A new report from Delta Dental reveals that US adults recognize the importance of oral health to overall well-being

The report also found generational differences in oral care knowledge and habits

OAK BROOK, IL, May 10, 2023 /PRNewswire/ — Delta Dental has released its 2023 State of America’s Oral Health and Wellness Report, a national analysis of consumer opinions and behaviors related to oral health.

The report shows that oral health knowledge and habits vary between generations, despite a strong understanding of the critical link between oral health and overall health. Delta Dental commissioned the study, which included more than 2,000 U.S. adults and parents of children 12 and under.

The report also states that adults and children plan to maintain positive dental hygiene habits that were cultivated during the pandemic, and a significant number of adults are turning to alternative oral care products.

“I am encouraged to see that this year’s report finds that most adults understand the critical link between oral and overall health and remain committed to practicing appropriate preventive dental care,” said James W. Hutchison, president and CEO, Delta Dental Plans Association. “Delta Dental remains committed to supporting the whole person’s health by exploring new methods of health care delivery and innovative ways to achieve equal access to dental care.”

Below are key findings from the 2023 State of America’s Oral Health and Wellness Report:

There is a knowledge gap between generations

  • Most US adults (92%) and parents (96%) say they consider oral health very important to overall health.
  • However, when asked if maintaining good oral health allows for a healthier lifestyle, 73% of Gen Z agreed, compared to a higher average of 90% for Millennials, Gen Xers and Boomers.

Gen Z is looking for oral care products beyond the essentials in the medicine cabinet

  • Gen Z is a driving force behind the use of alternative oral care products, as they are almost twice as likely to use eco-friendly or non-traditional dental products as boomers (66% vs. 36%).
  • One in 10 adults is turning to eco-friendly oral care products such as bamboo or plant-based toothbrushes.

Preventative care helps avoid serious dental problems and costs

  • About 4 in 5 adults (81%) who visited the dentist regularly said they did not need future unexpected care, indicating that prevention works.
  • The main motivators for practicing good oral health care among adults include saving money (87%) and preventing dental problems such as tooth decay and gum disease (66%).

To read the full 2023 State of America’s Oral Health and Wellness Report and learn more about the report’s methodology and findings, click here.

About the report
The 2023 State of America’s Oral Health and Wellness Report is based on research commissioned by the Delta Dental Plans Association, conducted between January 6 and January 23, 2023from Material Holdings, LLC, a global insights and strategy consultancy, using email solicitation and online surveys of two audiences recruited through an inclusion panel:

  • 1,000 nationally representative Americans aged 18+
  • 1253 parents of children under 12 years of age

The geographic distribution quotas were set to ensure a reliable and accurate representation of the US population of adults and parents with children up to 12 years of age. The research in this report has a margin of error of +/- 3%.

About the Delta Dental Plans Association
Located in Oak Brook, Illinois, Delta Dental Plans Association is a national nonprofit association of the 39 independent Delta Dental companies. Through these companies, Delta Dental is the nation’s largest provider of dental services, covering more than 89 million Americans and offering the nation’s largest dental network with approximately 152,000 participating dentists. Over the past decade, the Delta Dental companies have provided $1.88 billion in direct and in-kind support to improve the oral health of our communities.

Visit deltadental.com for information on individual dental insurance plans and group dental insurance plans.

Follow us on Twitter @DeltaDental and Facebook: Delta Dental Plans Association.

SOURCE Delta Dental Plans Association

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