A personalized, equipment-free fitness regimen for your busy day

Get moving!

That’s what health experts are telling those of us who sit (or even stand) at a desk every workday like I do.

Okay, you might say. But unless I hire a personal trainer, how can I know which movement routine is best for my particular body? How do I get expert feedback? How do I fit this into my schedule?

These are the questions that Sency seeks to answer with its “Movement-OS” (operating system) approach to fitness and physical rehabilitation.

Half a million people in 188 countries use Sency’s apps, and the Israeli company recently became the official mobility partner of the US weightlifting team.

Using computer vision, Sency guides new users through a brief assessment and creates a short, personalized daily workout routine to do at your convenience, with no equipment other than your mobile device.

A better life

Sency apps create personalized, short daily exercise programs with AI feedback. Image courtesy of Sency

Sency co-founders Gal Rothman, Neta Osman and Ofer Goldstein, all 34-year-old former officers in the IDF’s Maglan special forces, have no intention of replacing trainers or physical therapists.

“We’re partnering with athletes, coaches, therapists and doctors, taking their knowledge into our platform to build a tool that enhances their abilities,” Rothman explains.

The co-founders brought to the venture backgrounds in physics, electrical engineering, and computer science, as well as workplace experience at Apple, Elbit, and Orbotech.

“When we sat down to build our own venture, we decided to combine our passion for fitness and helping people live better lives with technologies like computer vision and AI,” Rothman says.

A personalized, equipment-free fitness regimen for your busy day
Fitness routine and feedback on your phone. Photo courtesy of Sency

“We have created the most advanced technology to understand human movement. Our unique Movement-OS can integrate different use cases in different markets. For example, fitness or digital health for rehabilitation or prevention.”

This robust operating system runs at the “edge” of the mobile device, not in the cloud, meaning it processes the data back to the user who generated it, for better, action-driven, real-time results.

“We can start any interaction with the first assessment,” Rothman tells ISRAEL21c.

“If someone has back pain, for example, we provide customized protocols to overcome back pain. Exercises are provided along with real-time feedback to help you with correct posture to prevent injury and provide motivation. And then the data helps personalize your next visit.”

Athletes and Average Joes

Sency launched in 2020 with an app designed for serious fitness enthusiasts. The following year, Sency merged with WODProof, the Israeli developer of a CrossFit workout recording app, and added its Movement-OS capabilities to the product.

WODProof is now used monthly by around 100,000 athletes looking for complete training programs, personalized mobility exercises, tracker, recorder and AI coaching.

“We brought the founder of WODProof, Adam Grinker, on our team,” Rothman says. “Adam also served five years in a special forces unit like us, so it was a perfect match.”

Sency’s newer Sency Health app is aimed at the “average Joe,” Rothman says, “people who aren’t used to exercising and may have back, knee or hip problems, or just want to move for five to 10 minutes a day in an easy routine that requires no accessories.”

In addition to its own branded applications, Sency works with partners, such as healthcare providers, who wish to build their own products on top of Sency’s Movement-OS.

Based in Ramat Gan with 18 employees, Sency has raised a total of $6.4 million from investors, half from Israel and half from North America.

Let’s try

I downloaded Sency Health and found the interface easy to use.

The app asked how often I exercise and if I have any physical limitations. It then prompted me to enter my gender, height, and weight, and instructed me on how to position my phone so that the camera could follow my movements.

A personalized, equipment-free fitness regimen for your busy day
Sency tracks user movements and offers feedback for better performance. Photo courtesy of Sency

For the next 90 seconds, the voiceover walked me through simple exercises to help its algorithm assess my strength, flexibility, and control in my upper, core, and lower body.

Within seconds of completing the assessment, the app displayed my results and prompted me to begin a series of exercises with visual and audio guidance.

Constant feedback – straighten your legs more, well done! — is offered with the help of experts in various fields.

Some of the exercises were more challenging than others, but none lasted longer than 30 seconds and you get a few seconds to rest and stretch in between.

The app has a free seven-day trial period. Unless I cancel, I will be charged 31.90 shekels (about $9.35) per month.

For more information, click here.

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