Almosafer strengthens its partnership with the Saudi Tourism Authority to promote domestic tourism

Riyadh, Saudi Arabia: The Saudi Tourism Authority (STA) has signed a partnership agreement with Almosafer, Saudi Arabia’s leading tourism company (part of the Seera Group) to promote domestic tourism in the Kingdom of Saudi Arabia through its many businesses operating under the Almosafer umbrella .

The agreement was signed at a ceremony held at the Saudi Tourism Forum. The agreement builds on the long-standing relationship between Almosafer and STA, in which both parties have collaborated on various successful tourism promotion initiatives in the Kingdom to support the tourism pillar of Saudi Vision 2030.

There has been an unprecedented demand for domestic tourism in recent years as many Saudis have begun to explore the kingdom’s unrivaled historical, cultural, natural and religious attractions.

Under the agreement, Almosafer will launch a year-long campaign to promote domestic tourism, highlighting the many attractions and experiences available in the Kingdom throughout the year and offering a range of discounts and promotions to enable more Saudis to discover their own country.

Muzamil Ahusain, CEO of Almosafer, said: “The appetite for domestic tourism remains incredibly strong as people begin to discover the many amazing attractions on their own doorstep. We are capitalizing on this demand to help promote domestic tourism as we continue to develop our products and services to serve the Kingdom’s tourism needs. As the national champion of tourism in Saudi Arabia, we will continue to work with STA to achieve our shared goal of supporting Saudi Vision 2030.”

With Ramadan fast approaching, families can celebrate together by booking a stay at Almosafer Chalets+, a digital alternative accommodation platform. During the summer months, Saudis can explore the Kingdom’s cooler climate, from the mountains of Abha to the rose fields of Taif, while the winter months will see the return of a whole host of events, from the Riyadh Season and MDL Beast to Formula 1 and the Saudi Cup Arabia.

As the national tourism champion in Saudi Arabia and with a large customer base in the Kingdom, Almosafer is well positioned to boost domestic tourism by leveraging each of its businesses. Almosafer will advertise the campaign directly to Saudis through its consumer segment; take advantage of tours offered by Discover Saudi, the destination management company; and further incentivize the Umrah+ packages offered by Mawasim, the Hajj and Umrah tour operator, to offer an enhanced overall journey that combines religious and leisure tourism.


Almosafer (part of Seera Group)

The leading travel company in Saudi Arabia

Elevating travel for travelers from Saudi Arabia, the region and beyond, while leveraging Seera Group’s 40+ years of experience, Almosafer supports Saudi Arabia’s vision as a national tourism champion.

Almosafer creates opportunities for outbound, leisure and religious travel while serving B2C and B2B customers, partners and suppliers with cutting-edge travel solutions, digital thinking and travel advice.

Through powerful world-class technology platforms, central sourcing and fulfillment capabilities and data-driven decision making, Almosafer enhances travel experiences through multiple businesses operating under the Almosafer umbrella:

  • Almosafer, the leading travel brand in the Middle East, offers consumers a seamless user experience for domestic and international travel bookings through its multi-channel offerings. As a specialized service solution, Almosafer Concierge meets the needs of VIP and high-end clients through bespoke services.
  • Almosafer Business, a dedicated services solution, serves corporate and government organizations.
  • Discover Saudi is the Kingdom’s leading destination management company specializing in inbound travel, online distribution and MICE solutions.
  • Mawasim is a Hajj & Umrah tour operator offering high quality complete tour arrangements and streamlined sourcing for external agents in key international markets.

For more information:
Nivin William | Chin Yong
[email protected] | [email protected]

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