Amenities Health Taps Industry Expert to Drive Growth of ‘Digital Front Door’ Platform » Dallas Innovates

Dallas-based digital front door platform Amenities Health has hired Scott Heatherly as its first vice president of sales, a role in which he will develop and execute a go-to-market strategy to help health systems nationwide acquire and retain patients through their technology and membership offering.

“Scott has worked in the digital front door space for the past seven years with some of the largest healthcare systems in the US. He is passionate about bringing innovative new technology products to market,” said Amenities Health founder and CEO Aasim Saeed in a statement. “This is not the first time our paths have crossed. I know Scott is a natural leader who defines compelling sales strategies and motivates teams to achieve ambitious revenue goals. I am excited to welcome him to the team.”

Heatherly’s hiring comes after Amenities Health closed a Series A funding round in September, securing an additional $6.25 million, bringing Amenities’ total raised to date to $10 million.

Plan care as easy as making a purchase on Amazon

Amenities said Heatherly is a dynamic, results-oriented healthcare IT sales professional with more than 25 years of experience.

Prior to coming to Amenities Heath, Heatherly was Regional Director of Healthcare at Hyro, an adaptive AI communications platform to improve the patient experience through virtual voice/web assistants.

He was also regional director of sales at Symplr, which acquired Phynd Technologies in 2021. Previously, Heatherly was regional vice president of sales at SourceMedical, where he achieved top sales results for more than a decade.

“I am excited to bring my experience and leadership to drive the growth of Amenities Health and enable health systems to benefit from the company’s cutting-edge technology,” Heatherly said in a statement. “Today’s patients expect to find and plan care as seamlessly as they can make a purchase on Amazon. Healthcare systems need a modern, integrated mobile app and web tool that they can quickly deploy at scale to deliver services and build loyalty. I believe our platform is the future of healthcare.”

More about financing

Amenities’ latest fundraising round was led by the MemorialCare Innovation Fund, a strategic healthcare investment fund wholly owned by MemorialCare Health System. Epic Ventures, the venture capital firm that led Amenities’ seed round, also participated.

Other backers include health technology CEOs Chris Gibson, Blake Marggraf, Kyle Robertson, Tom White, Kulmeet Singh, Harjinder Sandhu and Buzz White, Amenities Health said.

Features Health’s Digital Front Door and Patient Loyalty Platform helps health systems acquire new patients, build brand loyalty and increase revenue, the company said. Its technology is secure, scalable and fully integrated with the industry’s largest EMRs, patient portals and cloud providers. The company said its platform provides the flexibility of custom-built solutions at a fraction of the cost and time.

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