There is new social media is making waves as it gains popularity and even gets TikTok noticed. BeReal is a relatively new social media app that is fully transformable the way social media applications are used. The app has recently gained a lot of popularity and is one of the most original social media apps released after TikTok. But what is all the fuss about and will this trend continue?
In this article, we’ll take a closer look at BeReal, its features, and what makes it different from other apps. Then we will also look TikTok’s answer to this new trend with their launch on TikTok Now.
What is BeReal?
BeReal is an original social media photo sharing app launched in 2020. However, it flew under the radar until this year when suddenly gained a huge surge in popularity. Since the beginning of this year, downloads of the app have increased by 315%. It is also currently ranked as the fourth most downloaded social media app after Instagram, Snapchat and Pinterest.
be real encourages users to live in the moment and be authentic. As such, the app has no filters and editing tools. Instead, users will be asked to take a photo at a random time each day. Users won’t know what time it will be, so there is no way to put the pictures, and at that point the app will take a photo with both your phone’s rear and selfie cameras. This means you will get a picture of yourself and what you are doing right now.
Features of BeReal
It can be a little confusing to start using BeReal, especially if you’re used to posting your selfies for other platforms. With BeReal there is no time to check your hair and makeup or adjust the lighting. Instead, you’ll get raw images right now. If you can get past the initial shock, that is much more authentic way to use social media and gives users a chance to really capture the moment.
BeReal sends notice to a random time every day to all its users. Once you receive the notification, you only have a few minutes to open the app and take a picture. When you take the photo, the app will use both the front and back cameras. When you take the photo, you’ll only be able to see the view of one camera, which means the other will be a complete surprise.
Another feature that makes the app unique is that you will only have this 2 minute period every day to take a picture. So there is no waiting for a better time. If you miss the 2-minute period, you can still send a photo, but all friends in your network will be notified that you posted late. If you don’t post a photo on a certain day, you won’t be able to see your friends’ photos for that day either. It’s an exciting way to get users to interact daily and actively participate.
Once you post your daily BeReal, you will be able to make a caption to give some context to what’s going on. You will be able to too view your friends’ photos, leave commentsand interact in a fun way. BeReal also has its own set of emojis called RealMojis. Instead of sending an animated smiley face, your face and expression will turn into emoticons. This way you can send your friends a true and accurate reaction.
The app also stores all your photos in your profile. Here you can see a a calendar view with the photo taken on that day. This is a really nice feature as it gives you an honest overview of who you are and your daily life.
One of the main advantages of BeReal is that it is not a procrastination app. You just get your notification, take your photo, spend some time browsing, reacting and commenting on your friends’ posts, and then you get on with your day. Without spending hours putting on makeup, posing for the perfect shot, and then editing to make sure it’s just right. With BeReal, it’s all about being exactly who you are and celebrating the moment.
What is TikTok Now?
In light of the growing popularity of BeReal over the past few months, TikTok has taken a page from the platform’s book and launched TikTok Now. This is an in-app feature available in the US and a standalone app for other regions.
TikTok Now is just a copy of BeReal and sends a Time to Now’ notification. Once you tap it, you’ll have three minutes to take a photo, and like the BeReal, it’ll take a photo with both the front and back cameras.
Privacy related to these applications
Every time you share photos and videos online, there are risk to your privacy. However, both BeReal and TikTok Now have taken some measures to protect your privacy. On the one hand, by default you can only see your friends’ photos and only your friends will see yours. Another is that they have age restrictions. On both platforms, you must be over 18 years of age to post to the Discover and Explore public feeds and must enable this from your settings. For users between 13 -15 years old, only friends can see or comment on your photos.
However, as we’ve seen recently with Apple’s privacy issues and many others, it is it is not wise to simply trust an application to protect you. As a user, you also need to be sure protect your privacysuch as not sharing with the public unless you are prepared to accept the consequences and always being mindful of the content you share.
The real question is how much do we value our privacy if we are so willing to share every aspect of our lives?
Start making social media more authentic with BeReal
BeReal is making waves as a new social media platform that is completely upending the narrative of photo sharing. With this application, you share currently unedited and unfiltered images of your daily life with other people. This app is great for showing exactly who you are, your true authentic self.