Brooks Industrial Marketplace acquires TuffStuff Fitness International

BROOKS acquires 52-year-old strength equipment manufacturer, TUFFSTUFF, and creates one of America’s largest production lines in the fitness industry

CHINO, CA March 16, 2023—(BUSINESS WIRE)–TuffStuff Fitness International, Inc. (TUFFSTUFF), an American strength equipment manufacturer and fitness innovator for more than five decades, was fully acquired by the world leader in metal processing and manufacturing Brooks Industrial Market (BROOKS) on December 16, 2022.

The move to acquire TUFFSTUFF began in early December 2022 as BROOKS saw an opportunity to expand manufacturing in Southern California while adding strategic machinery and experienced personnel to its US team.

“We have now integrated many of our key technical experts from the BROOKS teams with the proud and talented members of the TUFFSTUFF team. This combination of highly skilled professionals will increase our production efficiency, reduce order fulfillment times and significantly improve our overall performance,” said Rick Reyes, Executive Vice President of TUFFSTUFF.

The acquisition of TUFFSTUFF fits into BROOKS’ growth strategy by combining complementary companies with similar values. Founded in 1971, TUFFSTUFF remains committed to designing and manufacturing the highest quality strength equipment for customers worldwide. Similarly, BROOKS is a multi-generational company providing innovative metalworking, fabrication, engineering and manufacturing services to an international customer base.

Through the purchase of TUFFSTUFF, BROOKS acquired an additional 116,000 sq. ft. manufacturing facility, numerous patents, and a complete line of retail and commercial products.

“In the case of TUFFSTUFF, a respected brand that has remained committed to product innovation and quality for generations, I saw many parallels with BROOKS. A fourth generation metal industry professional myself, the family heritage of TUFFSTUFF is important to me. Together, we will offer the fitness industry new design and a higher level of equipment customization, and we will do it fast! While our competitors may ask customers to wait 4 to 6 months, we intend to offer a higher level of quality of the equipment in less than 4 weeks,” said Tyler Brooks, chairman and president of BROOKS.


TuffStuff Fitness International, Inc. has become globally recognized as a leading manufacturer of high quality consumer and commercial products. Founded as a small family-owned company in 1971, TuffStuff has grown over the decades to their current state-of-the-art manufacturing facility located in Chino, California. TuffStuff maintains one of the largest American production lines in the fitness industry and remains one of the only fitness companies in the United States with the ability to manufacture every product it sells.


Brooks Industrial Marketplace, established in 2019, was the vision of Tyler Brooks, who is a 4th generation manufacturer. BROOKS quickly became one of America’s leading manufacturing and processing centers, headquartered in Southern California. BROOKS has become a globally recognized name specializing in LNG, oil and gas, wind, solar, aerospace, energy, water, water filtration, construction and infrastructure projects.

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Sherry Hosmer
Director of Communications and Customer Service
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US phone: 1-909-629-1600

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