Drift is expanding into financial services and manufacturing verticals, delivering 12x ROI for 250+ leading organizations

Manufacturing and financial services customers achieve an average of 29% higher web conversions with Drift Conversation Cloud

BOSTON, March 15, 2023 /PRNewswire/ — Drift, the Conversation Cloud Company, today announced significant momentum in the financial services and manufacturing verticals, delivering an average 12x return on investment (ROI) for clients. Drift is proud to serve businesses such as Cornerstone Building Brands, Mirion Technologies, Hines and Apex Group, among more than 250 others in manufacturing and financial services.

“Manufacturing and financial services industries are the latest frontiers for Drift, and the immediate results we’ve seen with customers are an indicator that conversational AI is applicable to any industry, especially with so much focus on GPT’s capabilities and use cases.” said Andrew Arocha, Drift’s CRO. “The power of conversation opens the door to tremendous growth that benefits both our existing and new customers as we invest more heavily in these industries.”

Drift has partnered with 6sense, BOL Agency, Demandbase, Quarry and Salesloft to better integrate with existing technology stacks best known in these industries. Certain partners also provide unique services in addition to Drift Conversation Cloud to support key objectives within these industries, such as qualified lead generation and account-based marketing strategies. At a time when doing more with less is business-critical, Drift and these trusted partners are committed to helping mutual customers generate the most value from their marketing and sales resources.

Drift for financial services

Digital transformation has accelerated dramatically over the past three years, forcing almost every industry to rethink their perspectives and interactions with customers. Financial services organizations are struggling to provide their customers with the same convenient experiences they get in retail banking, a problem further exacerbated by increasing competition from fintechs, private equity and other financial services organizations. To overcome these challenges, leading financial services companies use Drift’s online concierge experience, live chat and personalized video tracking to engage with customers from the moment they visit the website.

Leaders such as State Street Global Advisors (SSGA), the asset management arm of State Street Corporation, directed $65M+ in distributions in the 18 months following the implementation of Drift. “We’ve proven that we can significantly reduce time to revenue by allowing our sales team to have that immediate opportunity to speak to a prospect,” said Kate Marksvice president, head of digital learning and transformation program management at SSGA.

Production drift

Demand for digital experiences is high, and in manufacturing these experiences often fall short of customer expectations. It’s even harder to achieve customer satisfaction at scale. Drift gives manufacturing customers the freedom to engage in real-time conversations that display content, answer questions, accelerate accounts and convert qualified buyers into leads.

Drift for drives in production:

  • Increased digital engagement through its digital concierge that directs each site visitor to the information they need, when they need it;
  • Responsiveness at the moment of highest intent, which generates a more qualified pipeline;
  • Increased salesperson efficiency so sales teams can go digital quickly and easily;
  • A clearer, real-time view of customers and distributors informed by data.

Roland DG, a manufacturing client, noted that other industries are using chatbots to directly engage their website visitors. The company embraced the trend and today they are able to nurture leads, create a transparent buying experience and drive opportunities directly through Drift. “Drift allows our customers to get to the answer they need faster and shows that we are available to answer their questions at any time,” said Katie Doble-Burchmarketing automation and planning manager at Roland DG.

Drift’s expansion into manufacturing and financial services opens the door for businesses to host conversations that increase revenue and decrease costs. To learn more about Drift for Financial Services, visit https://www.drift.com/solutions/financial-services/. To learn more about Drift for Manufacturing, visit https://www.drift.com/solutions/manufacturing/.


Drift®, the Conversation Cloud company, helps businesses connect with people at the right time, in the right place with the right conversation. Using Drift Conversation Cloud, businesses can personalize experiences that lead to higher quality leads, revenue and lifetime customers. Drift brings together conversational marketing, conversational sales and conversational service into a single platform that integrates chat, email and video and delivers personalized experiences with artificial intelligence (AI) at all stages of the customer journey. More than 5,000 customers use Drift to deliver a more enjoyable and human buying experience that builds trust and accelerates revenue. Representing less than 1% of unicorns led by Latin American founders, Drift is building an equitable, resilient company to transform the way business buys from business.

For more information, visit www.drift.com and follow @drift.


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