Emitrr raises $4 million to expand automation offering for local businesses – TechCrunch

Large and medium-sized businesses and corporations are increasingly embracing – and offering – SaaS platforms as they seek to increase their revenue and exploit their growth in greater efficiency. Now a small startup, Emitrr, aims to bring the benefits of this model to small, local businesses in the US, and Emitrr claims to help small businesses by automating tasks like appointment reminders and generation review. On Tuesday, the startup, led by two Indian co-founders, announced that it had raised $4 million in a pre-Series A round to expand its automation solution into the US market.

Bengaluru-based Chiratae Ventures led the Emitrr funding round, which also attracted participation from Venture Highway, FortyTwo VC and Axilor Ventures.

“We are basically automation software like business text messaging and automation software for local businesses in the US,” Anmol Oberoi, founder of Emitrr, said in an interview with TechCrunch.

Emitrr, which was founded by Oberoi and partner Pulkit Gambhir in December 2020, claims that more than 150 local companies in the United States are using its platform. These businesses range from one-stop health care practices to multi-location home service businesses. The startup also has some small business clients in Australia and Canada.

Anmol Oberoi (left) and Pulkit Gambhir (right)

The Delaware-based startup caters to global markets and has no clients in India, but it employs a team of 25 people – mostly working remotely from second and third-tier cities – in the South Asian market.

Emitrr works with over a thousand vertical CRM platforms that local businesses often use to solve their customer management processes. So far, Oberoi said, Emitrr has built seven to eight different SMS-based automation models.

Local healthcare centers, dentists, and home service providers can use these automation models to send reminders of their clients’ appointments and follow up on services for feedback and reviews. Oberoi told TechCrunch that while Emitrr is targeting health care and home services largely, it has begun to attract clients from real estate, salons, restaurants and other various sectors.

Remarkably, Emitrr uses traditional WhatsApp texting in his tasks. Oberoi said that people in many markets including the US, Australia and Canada still prefer SMS over any third-party offerings, but added that it is within the reach of the startup to quickly adopt WhatsApp or any other instant messaging service on the platform.


Emitrr brings automation to business communications

“Our platform can be used by any local company in the world,” he said. “We automate the tasks of the front desk staff sitting in the dental office and the front desk executive sitting in the restaurant.”

Since Emitrr sends and receives messages to customers directly from businesses, it often processes sensitive information. Oberoi said that there is system-wide encryption in place to ensure the security and integrity of the data the platform processes.

“Both our incoming and outgoing text messages are fully encrypted,” he said. The company also complies with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) to protect sensitive patients’ health information from disclosure without the patient’s consent or knowledge.

“We have a single tenant structure, so if a compromise happens, even in this case, the compromise will only happen to one customer — not to our hundreds of customers,” Oberoi said.

Emitrr is not alone in selling business communication automation platforms. Companies including Weave and Podium operate in the same space and target small businesses.

Oberoi claimed that Emitrr has a cost advantage over the competition and can identify many problems that its main competitors in the market do not solve. “Primarily, product and support is where we can grab customers from Weave and Podium,” he said.

With the new funding, Emitrr plans to deepen the platform to expand automation and solve 15 to 20 problems for small businesses. It also aims to double its market movement.

“Pulkit and Anmol bring deep domain knowledge and we are delighted to partner with them on their growth journey in building and delivering viable solutions for real-world and practical use cases,” Venkatesh Bedi, Managing Director and Partner, Chiratae Ventures, said in a statement. .

Prior to the new round, Emitrr raised about $495,000 from Venture Highway, Axilor Ventures and some angel investors.

Samir Soud, Co-Founder, Venture Highway, said: “Small, local businesses, such as your local dentist or beauty salon, in the United States and around the world face a unique set of challenges, including the lack or very low digitalization of workflows that deal with clients”. . “The ability to maintain high service standards with little or no human touch, in the background of costly labor, is a major issue waiting to be resolved. Sood said the founders have unique insights into the space and have a clear vision of how to transform the entire customer-facing journey into products and uplifting.” Customer Experience for These Companies – Emitrr is building a “go-to” solution.

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