Entertainment Intelligence reveals product launches to help labels capitalize on TikTok trends | Labels

Entertainment Intelligence (Ei) has unveiled a new suite of 2023 product launches and platform developments.

The company provides data and analytics solutions for the music industry.

Based on information from DSPs, social music and playlists, Ei currently processes over 1.3 billion rows of data per day for clients including Exceleration Music, Foundation Media, Hopeless Records, MNRK Music Group, Secret City Records and others, as well as Secretly and Concord – two long-time customers who recently became co-owners.

“Being independent and art first doesn’t mean your music company can’t also have access to best-in-class data capabilities,” said Darius Van Arman, co-CEO of Secretly Distribution and Secretly Group , behind artists such as Bon Iver, Bright Eyes, Khruangbin, Japanese Breakfast, Mitski, Phoebe Bridgers, Sharon Van Etten, Toro y Moi, Yes Yes Yes and more.

“Entertainment Intelligence is a key partner for us. Their streaming analytics platform allows us to compete side-by-side with the biggest music companies in the world.”

Starting with this year’s release of Enterlytics v4, the latest iteration of Ei’s enterprise client product and digital dashboard will deliver more tailored solutions to help better understand catalog and emerging trends.

Ei provides detailed data from streaming platforms such as Spotify, Apple, Deezer, YouTube and Pandora, as well as information from numerous social media and video networks. As well as insights into playlist performance, stream source, territory over-indexing and listening behaviour, the platform is able to detect advanced ‘heartbeats’ when older catalog entries suddenly gain traction.

Enterlytics v4.1, a redesigned platform, will be introduced to further improve data reliability and coverage. The new tools allow customers to compare products, track artists by consumption type and audience demographics, analyze information and translate activity into social music feeds such as TikTok and Facebook Music, in marketing campaigns.

We found that a passive catalog song has exponential growth on TikTok and is starting to cross over to other platforms

Darin Soler

“Within our first week of using Ei, we found that a passive catalog song had exponential growth on TikTok and was beginning to cross over to other platforms,” ​​said Darin Soler, Head of Global Marketing and Commercial Partnerships, Exceleration Music. “We were able to quickly identify and capitalize on the trend, alerting our DSP partners and mobilizing marketing efforts.”

“Ei allows us to gain unique insights that impact our marketing campaigns across our business,” said Victor Zaraya, Chief Operating Officer of Concord. “We value service and think that’s one of the things that makes Concord different.”

Concord’s roster includes Dan Auerbach, Esperanza Spalding, GhostIggy Pop, James Taylor, Korn, Killer Mike, Nathaniel Rateliff, Robert Plant & Alison Krauss, REM, St. Vincent, Yola and others.

Ei is also expanding its team to drive the delivery of new analytics tools and services. Upcoming improvements such as better use of machine learning will predict trends in customer decision support.

Bill Wilson, senior vice president of operations and innovation at Music group MNRK (The Lumineers, Blueface, Chromeo, Kash Doll, Sevyn Streeter, RZA and more), said: “We’ve been able to significantly reduce our reliance on other metric instruments.”

Ei is primarily managed by Eric Gilbert, Greg Delaney and General Manager Phil Birch.

Regarding their work with Ei and plans for 2023, Gilbert and Delaney said in a joint statement: “We have an exciting future ahead of us with the combination of new technologies and expertise that our growing team brings. We will continuously innovate both numerically and culturally.”

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