It’s that time of year again…launch season!; Haas will reveal a new color scheme for 2023 ahead of Red Bull’s full car launch this Friday; All other teams reveal cars ahead of pre-season testing on February 23-25
Last update: 30/01/23 18:01
Haas will reveal its 2023 car livery on Tuesday
Haas will kick off Formula One’s ever-exciting inaugural season with a livery unveiling on Tuesday as busy preparations for the 2023 campaign begin in earnest.
The American team, which enters the new year on the back of its best season since 2018, will be the first of the sport’s 10 teams to display its new car at 2:00 p.m.
It’s not a full-scale launch, with Haas – who have a new driver in Nico Hulkenberg and a new title sponsor in MoneyGram – only showing off their color scheme ahead of the unveiling of a full VF-23 car ahead of pre-season testing.
But the unveiling really marks the start of the performance season and a frenetic three weeks before the 2023 track action begins.
World champions Red Bull unveil their RB19 car in New York on Friday, eight days ahead of their sister team Alpha Tauri are using the Big Apple as their launch site on February 11.
Williams to unveil their “season launch” and livery on February 6 before Alfa Romeo are launching their C43 in Zurich on February 7th.

Sky Sports’ Craig Slater breaks down the latest from F1 after they sent a letter to the FIA following Mohamed Ben Sulayem’s claim of a “$20bn overcharge”.
Both McLaren and Aston Martin reveal their contenders on Monday, February 13. Ferrari then set up a Valentine’s Day date with their new car the next day.
The launch season ends with Mercedes launching the W14 car they hope will put them back in the title race on February 15 before Alpine opening February 16.
Pre-season testing begins in Bahrain on Thursday, February 23. The 2023 season then begins the week after pre-season testing at the same Sakhir circuit in Bahrain on March 3-5.
F1 2023: When will the new cars be unveiled?
31 January | Haas |
February 3 | Red Bull |
February 6 | Williams |
February 7 | Alfa Romeo |
February 11 | Alpha Tauri |
February 13 | Aston Martin |
February 13 | McLaren |
14 February | Ferrari |
February 15 | Mercedes |
February 16 | alpine |
What’s New in Cars for 2023?
While there isn’t an overhaul of the rules for next year, as there was for 2022, there are subtle changes to the rules and cars that teams can take advantage of.
Most notable is the higher ride height. This essentially lifts the cars higher off the ground to help reduce the “guinea pig” bouncy phenomenon that plagued teams – most notably Mercedes – in 2022.

New Ferrari boss Frédéric Vasseur insists everyone at the team is fully committed and focused on a successful season.
This is done by raising the edge of the floor and throat, while the edge of the diffuser is also strengthened. There is also an additional sensor for effective monitoring of porpoises.
While these are primarily for safety reasons and are expected to initially cost teams time due to the harder floor, it could also narrow the field with a higher ride height believed to have been key for the cars of Red Bull and Ferrari for 2023
Other changes to the cars revolve around banned designs like the Aston Martin rear wing and Mercedes front wing from 2023 and more safety additions.
The roller hoops, for example, were reinforced after Zhou Guanyu’s dramatic crash at Silverstone last year.