Follow these TikTok and YouTube creators for better financial fortunes in 2024

We’re entering a new year, which means many of us are making financial resolutions for 2024. But if you really want to step up your money game, you can’t always do it alone.

Of course, MarketWatch’s social media accounts — find us on TikTok and YouTube, as well as Instagram and Facebook, for starters — are the go-to place for information related to investing, personal finance and retirement. And don’t forget Quentin Fottrell, our Moneyist columnist, who has a lively Facebook group



But our editor has collected several other sources on platforms like TikTok, Instagram




and X (formerly Twitter), which we also think you might find value in following.

Here are some of our favorites.

Vivian Tu is a TikTok and Instagram star who reaches millions of followers. Known as “Your Rich BFF,” the former Wall Street trader aims to demystify the world of money and make financial information accessible to marginalized communities, young people and just about anyone else. She talks about wealth building strategies and how to avoid consumer pitfalls, among other topics. It was also named to the MarketWatch 50 list last year.

Personal Finance Guru Dave Ramsey has a lot to say on his many social media platforms, such as Instagram. His snippets of advice are usually available in the form of clips from his radio show/podcast. He has a take-no-prisoners approach, which can make him a bit polarizing, but his suggestions are generally spot on.

Former Federal Reserve economist turned consultant Claudia Sam cuts through the Federal Reserve’s language in its X account and offers a clear sense of where the economy is headed.

The Broken black girl is known for providing sound money advice on Instagram and is influential among the younger generation. It describes itself as providing “culturally relevant” financial education.

Ryan Detrick, Chief Market Strategist at Carson Group LLC, is an experienced technical analyst. On X, he will share thoughts on market patterns, along with relevant charts.

And speaking of rankings, Charlie Bilelloanother strategist, offers a steady stream of them on X that touch on the biggest issues facing markets and the economy.

The financial diet is a personal finance YouTube channel founded by a woman that aims to “rethink your relationship with money, culture and class.” It offers educational videos on budgeting and getting out of debt, as well as sharp insights into where money intersects with pop culture. One example: a video essay claiming that HBO’s hit franchise “Sex and the City” has forever “destroyed women’s relationship with money.”

Dividend Growth Investor is a solid X source for updates on dividend increases, but also broader insights on how to think critically about earnings plays.

Soren IversonX’s account is not related to finance per se. But if you want to know which tech companies are making products that resonate with consumers — or drive people crazy — this designer platform offers some fun insight. Iverson imagines satirical features about your favorite apps, but some really understand why people use popular apps.

Caleb Hammer has an interview about personal finance that he posts on Instagram, TikTok and YouTube. He dives deep into his guests’ finances and gives advice on things related to student loan repayment and spending habits.

The budget officer The YouTube channel comes via personal finance teacher and New York Times bestselling author Tiffany Alice. Her signature Live Richer Movement claims to have helped women around the world save, manage and pay off hundreds of millions of dollars. Her how-to videos invite you to “discover your investment personality” and offer tips on topics like boosting your credit score, choosing the best savings account, and more.

Humphrey Young has a strong following on YouTube for his perspectives on personal finance. He discusses topics such as getting the most out of credit cards and whether to get or buy a car.

People who are smart about all things tax matter to share and exchange ideas through #taxtwitter on X (formerly Twitter). This is not a single account as such, but a group of specialists who go into the ins and outs of every tax issue and help each other out when they get stuck. Just include the hashtag and you’re good to go.

Budget coach Rachel Rivera it’s all about budgeting. On her @raemichelleplanners Instagram and TikTok platforms, she breaks down the process through visualization – meaning you see how she actually works on her budget. She also talks about savings and how to manage your money.

Zaid Admani has a TikTok account focused on business-oriented news, such as earnings for major companies like Disney and Netflix, Federal Reserve actions, and new Apple products.

John Liang has his @johnsfinancetips Instagram Platform — Good for learning unusual personal finance strategies, travel hacks, and all sorts of deals. He recently shared how he flew to Hawaii for just six dollars!

Finally, people who are smart about their money know better than to take chances at the casino. Still, if you’re looking for the occasional thrill of gambling, why not live vicariously through someone else? A YouTuber who goes by the pseudonym Vegas Matt lets you see him play the slots — and he bets big (up to $1,000 per spin). He seems to lose more often than not, but hey, at least he doesn’t Yours money.

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