Industry veterans to make new quarterly publication for Global Travel Collection customers
NEW YORK, 31 January 2023 /PRNewswire/ — Internova Travel Group, one of the world’s largest travel services companies, today announced plans to launch OLTRE, a new magazine published for the 100,000 affluent clients of the Global Travel Collection’s luxury travel consultants. The Global Travel Collection, Internova’s high-service premium and luxury travel division, represents the most sophisticated community of travel agents and agencies worldwide.
Internova Travel Group will launch a consumer magazine targeting the luxury market for a global travel collection
“We are creating an innovative new brand in travel media that is anchored in the value of booking a person,” said Brent Rivard, Chief Marketing Officer of Internova. “OLTRE is an Italian word meaning ‘beyond’ and that is what Global Travel Collection advisors offer clients: travel experiences beyond the expected. Our magazine will offer a new perspective on luxury travel, created by a team with extensive experience in travel publishing.”
OLTRE will be under the general management of Elaine Roe, a former Virtuoso executive who joined Internova last year as senior vice president of editorial. She oversees editorial strategy and content across all Internova business units and their respective brands.
Laura Sportalso of Virtuoso, has been named vice president of publishing. Brad A. Johnsoneditorial director who spent 10 years as national travel editor at Modern Luxury Media and Devin DuckworthDesign Director, joined from Fodor’s Travel.
“Global Travel Collection has exciting new initiatives on the horizon in 2023,” they said Angie high schools, president of Global Travel Collection. “The launch of OLTRE is only part of our vision for the future. The magazine will serve as a sensitive and meaningful way for our advisors to inspire and connect with their top leisure and corporate clients.”
OLTRE will be published four times a year, with an exceptional print circulation of 100,000 copies and a digital presence with even greater reach. Each collector’s volume will be printed on archival quality eco-certified paper with a keepsake aesthetic.
Debuting in the spring of 2023, Volume 1 will circle the globe from the North Pole to the South Pole, stopping in Mykonos, Bangkok, California and all points in between. Photo sessions in Italy, London and beyond add visual sophistication, while the Editors’ Look Book is a guide to the industry’s most anticipated events. Each issue will feature Proust-style interviews with notable travelers, tips and insights, and articles on the culture, style and other interests of luxury travel, all presented in a clean, modern design.
Editorial inquiries can be sent to [email protected]. Advertising inquiries can be sent to [email protected].
About Internova Travel Group
Internova Travel Group is one of the world’s largest travel services companies with a collection of leading brands providing high-quality, personal travel expertise to leisure and corporate clients. Internova operates leisure, business and franchise businesses through a portfolio of distinctive divisions. Internova represents more than 100,000 travel consultants in over 6,000 company and affiliated locations, primarily in United States, Canada and on Great Britainwith a presence in more than 80 countries.
About Global Travel Collection
Global Travel Collection (GTC), a division of Internova Travel Group, is the world’s largest collection of international luxury travel agencies, including the well-established networks of Protravel International, Tzell Travel Group and Colletts Travel, as well as Andrew Harper, In the Know Experiences, All Star Travel Group and R. Crusoe & Son. GTC Consultants and Agencies are industry leaders in providing premium travel services to leisure travelers, corporate executives and the leisure industry. The combined global reach and leverage translates into value, recognition and preferential treatment for its passengers around the world.
FOR CONTACT:
Elizabeth Guerlain
[email protected]
212-944-1125
SOURCE Internova Travel Group
