Invoca named leader and best solution for sales and marketing in Opus Research 2022 Conversational Intelligence Intelliview Report

  • The report evaluates 15 leading solution providers that extract insights from first-party conversational data
  • Invoca identified the best “Conversational Intelligence for Sales and Marketing” solution for business impact/vision and product completion
  • Invoca is recognized for its impressive customer base for improving conversions, call revenue and close rates

SANTA BARBARA, CA., February 1, 2023 /PRNewswire/ — Summonsthe cloud leader in AI-based conversational intelligence for revenue teams, today announced that Opus Research has named Invoca as a leader in its 2022 Conversational Intelligence Intelliview report and the best solution in his “Conversational Intelligence for Sales and Marketing” for business impact/vision and product completion. The Conversational Intelligence Intelliview report evaluates the products, services, positioning and potential of 15 companies that demonstrate leadership in helping businesses capture conversations, understand conversational intent and trigger responses based on a dynamic array of information or intelligence to drive revenue . Opus Research recognized Invoca for its conversation intelligence capabilities, highlighting its “solid off-the-shelf offering” and for “exceeding standards” for its platform features and capabilities, as well as business success and strategy.

Invoca’s AI-powered conversational intelligence enables companies to understand and instantly act on the information shared through customer conversations. According to Opus Research Conversational intelligence IntelliviewInvoca helps many of the world’s most successful businesses increase revenue, customer experience (CX) and operational efficiency by helping them:

  • Improve marketing attribution and optimization: “Invoca analyzes each call for intent and outcome, connects it to the marketing source that drove it and the revenue generated by the call, improving attribution by accurately reporting conversions and call value. It also integrates this data with real-time advertising and marketing tools to fuel better optimizations that drive more calls and high-value revenue.”
  • Improve QA efficiency and accuracy: “Invoca allows sales and QA managers to go from manually scoring a portion of calls to getting automated, accurate scoring of all of them. Invoca’s AI analyzes 100% of calls, evaluates agent performance against sales scripts, conversations, goals and other metrics, identifies important moments in calls for managers to review, saves time while making evaluations comprehensive and fair, which helps improve agent performance while reducing agent frustration and disengagement.”
  • Improve conversion rates and CSATs with better training: “Invoca analyzes every conversation to uncover the tactics that drive conversions and those that don’t. It reports each agent’s strengths and areas for improvement, allowing managers to reinforce good behavior and correct problems by adding coaching comments directly to specific moments in call transcripts that agents can learn from to improve.”

“Invoca’s impressive solution provides a single, unified platform that enables marketing, sales, contact center, CX and e-commerce teams to align and differentiate,” said Derek Topp, senior analyst and research director at Opus Research, as he highlights Invoca’s key differentiators. “Invoca is unique in not only collecting the most comprehensive user engagement data, but also providing the technology and integrations to act on those insights to achieve the best results. Invoca is purpose-built to help B2C businesses rapidly increase conversion rates and revenue. Invoca’s cloud-based solution is quick to deploy, providing an immediate and significant impact on all phases of customer acquisition.”

“As we face economic uncertainty and a turbulent marketplace, marketing leaders and contact center managers need to squeeze every possible dollar out of their marketing budgets, contact center teams and technology investments,” says Greg Johnson, CEO of Invoca. “Placing Invoca into Conversational Intelligence Intelliview underscores our commitment to our customers, specifically in providing them with the tools they need to deliver a superior customer experience that drives revenue.”

Invoca’s recognition in Opus Research Conversational Intelligence Intelliview comes amid rapid growth in the conversational intelligence category, with the conversational AI market expected to reach $13.9 billion by 2025. In October, Invoca announced new opportunities to help brands drive customer acquisition and retention in this challenging economy. in June 2022, Invoca announced an 83 million dollars Series F equity financing at a valuation of 1.1 billion dollarswhich brings the company’s total capital funding to 184 million dollars. These investments follow a year of record growth, with Invoca outperforming 100 million dollars in current income.

In October 2021, Forrester Research identified Invoca as a leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021 Report. Invoca received the highest possible score in 13 out of 24 criteria, including product and technology innovation roadmap, ease of use, market approach and performance and integrations.

Invoca was also named a leader in Opus Research Intelliview Conversational Intelligence Report 2021 and recognized for its conversation intelligence capabilities that enable e-commerce marketing, sales and revenue teams to uncover and apply an unprecedented level of customer information from customer conversations to drive better business results.

Webinar: Meeting the Challenges of the New Economy with Conversational Intelligence

For those who would like to learn more about conversational intelligence, join Invoca, Opus Research and Spectrum Retirement Communities, a leading operator of retirement, assisted living and memory care communities, for an interactive live conversation on Tuesday. 14 Februaryat 1:00 PM EST. In this live interactive session, the three will discuss how Conversational Intelligence enables innovative organizations to spend smarter and improve ROI on marketing budgets while putting the customer first. Sign up for upcoming ones Meeting the Challenges of the New Economy with Conversational Intelligence Webinar now (also available on demand).

Download the 2022 Opus Research Conversational Intelligence Intelliview report:

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About Invoca

Invoca is the cloud-based leader in AI-based conversation intelligence for revenue teams, enabling marketing, sales, customer experience and e-commerce teams to understand and instantly act on the information consumers share through conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversational data into automated action to improve every digital touchpoint and human interaction, resulting in better experiences, more conversions and higher revenue. Invoca is trusted by leading brands such as Dish Network, Mayo Clinic, Mutual of Omahaand 1-800-GOT-JUNK?. Invoca picked up 184 million dollars from leading venture capital investors including Upfront Ventures, Accel, Silver Lake Waterman, HIG Growth Partners and Salesforce Ventures. For more information visit


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