Jamaica’s tourism minister visits Canada to meet with partners, investors, officials

Jamaica is on track to welcome three million visitors by the end of the year Jamaica Tourist Board says, and arrivals and revenue are recovering at a faster-than-expected pace despite strict travel restrictions in Canada in early 2022.

The Minister of Tourism of Jamaica, Hon. Edmund Bartlett, and Director of Tourism, Donovan White, traveled to Toronto, Ottawa and Montreal this month to strengthen Jamaica’s strong ties with Canada during a series of important engagements with key tourism executives and industry stakeholders.

Minister Bartlett and Principal White joined Angela BennettJamaica Tourism Board Regional Director for Canada, for the four-day mission, which took place from November 15 to 18.

The multi-city campaign included official launch parties for Jamaica’s new ‘Come Back marketing campaignmeetings with Canadian airlines and tour operators, discussion forums with investors and academic institutions, media interviews and meetings with senior Canadian government officials.

“As Jamaica’s second largest source market, Canada has played a critical role in our successful recovery,” said Minister Bartlett. “Looking forward, we are focused on working with travel partners to increase air transport and launch new routes to the destination, explore new investment and development opportunities and build collaborative relationships to improve the resilience and sustainability of the tourism sector Worldwide. “

Jamaica’s quintessential hospitality was on full display as Minister Bartlett and Director White unveiled the destination’s Come Back campaign at cocktail parties in Toronto and Montreal.

Tour operators, travel agents, hotel partners, journalists and diaspora communities were invited to celebrate the official Canadian debut of Jamaica’s new marketing campaign, which invites travelers to get back to their best selves through vibrant promotional images and videos showcasing natural beauty on the island and local talent.

On NOVEMBER 16, the Jamaica Tourist Board and the Ministry of Tourism partnered with the Consulate General of Jamaica and Jamaica Promotions Corporation (JAMPRO) to host the first ever Jamaica Tourism Investment Forum in Toronto.

The exclusive event brought together more than 50 top-level investors and representatives from the worlds of real estate, tourism, manufacturing, finance and academia.

Minister Bartlett and Principal White were joined on stage by other panelists Stephen CharuCanada Trade and Investment Region Consul at JAMPRO, for a fascinating conversation highlighting the many promising opportunities for land development and real estate investment on the island.

The panelists discussed how to use conscious and holistic growth strategies to maintain an inclusive and sustainable tourism product.

Lincoln DownerConsul General of Jamaica, moderated the forum.

Jamaica’s delegation traveled to Canada’s capital on November 17 to host a Sustainability Forum at Carleton University.

Minister Bartlett and Director White met with Dr. Bettina Apel Kuzmarovassociate vice president of Carleton University; Dr. Jean Charles Le Vallée, Canada’s representative to the Inter-American Institute for Agricultural Co-operation; and Carleton students to share insights on the importance of global sustainability in travel and tourism.

The group also discussed establishing a location in Ottawa for the Global Center for Tourism Resilience and Crisis Management.

From left: Maninder Sidhu, Parliamentary Secretary to the Minister of External Affairs (left);  Honorable Edmund Bartlett, Minister of Tourism, Jamaica;  Honorable Randy Boisson, Minister of Tourism, Canada.  (Delivered)

The Center’s first Canadian satellite location opened in April 2022 George Brown College in Toronto.

During his stay in Ottawa, Minister Bartlett held personal meetings with Canada’s Minister of Tourism, the Hon. Randy Boissonno; The High Commissioner of Jamaica to Canada, Her Excellency Sharon Miller; and Parliamentary Secretary to the Minister of Foreign Affairs, Maninder Sidhu.

The Jamaican delegation also hosted meetings in Toronto and Montreal to connect with executives from major Canadian airlines and tour operators, including Air Canada Vacations, WestJet, Swoop, Sunwing, Air Transat, and Tourist stamps.

“Jamaica is on a mission to recover and increase travel from Canada,” Bennett said. “Thanks to the continued efforts of the Jamaica Tourism Board and the support of our Canadian airline partners, we have secured 283,000 seats in Montego Bay and Kingston for the 2023 winter season, an increase of 26,000 seats compared to 2019 .”


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