Kuala Lumpur, Malaysia, March 17, 2023 /PRNewswire/ — The limitless opportunities to boost local businesses and industries to accelerate the Malaysian market were strongly highlighted by notable organizations such as Tourism Malaysia, Malaysia Digital Economy Corporation (MDEC) and others during the Petal Ads Summit 2023, aptly titled “ Go Beyond, Go Borderless”. The meeting, which highlighted the latest mobile advertising landscape, was jointly organized by Huawei Malaysia and the Malaysian Digital Association (MDA), with a shared vision of building a better ecosystem for local businesses.

Petal Ads, a mobile advertising platform formerly known as HUAWEI Ads, brought together established Malaysian brands, partners, leading experts and like-minded people to exchange ideas and discuss challenges in the current economy. The capabilities that Petal Ads provide to accelerate and drive brands’ efforts through first-party data in the world of mobile advertising were highlighted in sectors such as travel and transportation, finance, e-commerce and more to a global audience.

Iskandar Mirza, Deputy Director-General of Tourism Malaysia, shared that this summit came at an opportune time, especially to introduce digital opportunities for local businesses to build greater brand recognition among foreign visitors. Following the re-opening of international borders in 2022, the country is set to garner 16.1 million international tourist visits this year, which will generate 49.2 billion ringgit in tourism receipts, an optimistic outlook with the opening of of China borders.

“As we go beyond, go beyond borders, it is imperative that we harness the power of digitization to drive tourism growth. of Malaysia impressive performance in 2022, we are poised to scale new heights in 2023 and beyond,” said Iskandar Mirza.

Tapping into mobile advertising to raise possibilities without boundaries, C. Mahadhir Aziz, The CEO of MDEC said that the cohesive ecosystem of mobile advertising contributes to the growth of the national economy.

“Whether it’s attracting people from around the world to our country or strengthening local brand names beyond Malaysia, setting up this strong ecosystem plays an important role. To drive the digital economy, collaborative partnerships with powerful decision-makers and government support are essential,” said Mahadhir.

Nick Zhao, HUAWEI Malaysia’s Director of Mobile Ecosystem Business Growth clarified that the aim of presenting Malaysian businesses with more advanced global commerce solutions is not to create competition with other platforms, but to provide relevant options that meet their needs. Thus, with the introduction of two new solutions during the Petal Ads Summit, they will support local businesses’ efforts to expand global connectivity.

“Strengthening the positions of these businesses while helping Malaysia building one of the most robust ecosystems of mobile advertising platforms will equip the Malaysian market with opportunities beyond and without borders. As technological advances become faster and more efficient, cross-border opportunities abound, especially with China the market is the biggest in the world,” Nick said.

During the meeting, Petal Ads also launched the rebranding from HUAWEI Ads to Petal Ads, introducing more modern, borderless solutions to market to a wider audience. With the rebrand, Petal Ads hopes to help Malaysia strengthening the mobile advertising ecosystem while contributing their latest technologies as well as industry solutions to drive the Malaysian economy.

As a smart marketing platform for all scenarios, Petal Ads provides marketing and traffic monetization services for advertisers and publishers worldwide to help them achieve business growth and improve brand value. This is achieved by leveraging Huawei’s “1+8+N” all-scenario ecosystem, Huawei’s app marketing capabilities, massive premium third-party traffic, extensive business resources, and powerful advertising technologies.

For more information about Petal Ads, please visit the website here:


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SOURCE Huawei Mobile Services

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