Mansory: The pioneers in luxury car customization

Against this backdrop, Mansory Design and Holding GmbH was born, setting the course for an extraordinary journey that continues to this day. For car enthusiasts like us, the rise of Mansory is as important a chapter in history as the unification of Germany itself.

The car culture in Germany is unparalleled, with the country boasting the best car manufacturers and the most exclusive car tuners worldwide. Let’s say standard luxury cars fail to appeal to you or sports cars and supercars don’t get your adrenaline pumping enough. In this case, German car tuners have you covered, enveloping you in a world of luxurious customizations and high-octane performance.

Every car tuner has its own distinctive style and approach to car customization, and when it comes to Mansory, they are in a league of their own. Founded in 1989 by Kourosh Mansory, an Iranian automotive specialist with an exceptional taste in cars, the company has gained worldwide recognition for its stunning modified luxury and sports cars.

From turning the Rolls-Royce Cullinan into a work of art to creating the carbon fiber Bugatti Veyron, Mansory is known for its unparalleled ability to deliver luxury on par with a mansion. But how did Kourosh Mansory make it all happen and make Mansory a household name? Let’s delve into his journey.

Photo: Mansory/Twitter

Coming from a wealthy Iranian family, Kourosh fell in love with cars from an early age. He was sent to an English boarding school in the 1970s, where his passion for classic cars intensified. After learning German and working as a waiter in a cafe in Munich, he returned to England, where he fell in love with English luxury cars such as Rolls-Royce, Bentley, Jaguar and Aston Martin.

Later, after returning to Germany, he realized that the automobile industry was more profitable than the hotel business he had planned. Kourosh is inspired by the perfect combination of luxury and sportiness at cars and began selling accessories to create unique Mercedes-Benz W123s, which quickly turned into a profitable full-time occupation.

In 1989, Kourosh officially established Mansory Design & Holdings GmbH and began creating distinctive, handcrafted pieces bearing the MANSORY name. Over time, the company began producing their upholstery and everything was produced in-house, setting the stage for the unrivaled luxury and unique design that Mansory is known for today.

Mansory has been a pioneer in the customization of cars and motorcycles since 1989. The former shoe factory in Fichtelgebirge, where Mansory currently operates, is a center of innovation and technology with over 250 skilled craftsmen. From the specialized autoclave furnace used to craft carbon fiber parts to their in-house saddle shop in Mannheim, Mansory uses state-of-the-art equipment to create beautiful, bespoke pieces.

Mansory\: The pioneers in luxury car customization

Photo: Mansory/Twitter

The customization process begins with a full 3D scan of the car’s interior, which takes one to two days, depending on the level of customization required. The resulting 3D model is then presented to the client for approval and any necessary modifications are made before the production process begins. The car is completely disassembled, with each part again 3D modeled to ensure a perfect fit.

Mansory uses carbon fiber to create custom parts to customer specifications. The upholstery is also handmade with natural or artificial leather, depending on the customer’s preference. Customers can also choose any color for their vehicle and even request a performance tune. Mansory’s three decades of experience have pushed the boundaries of luxury customization. Their attention to detail and engineering precision is unmatched.

The Mansory factory is a true center of innovation and creativity, where skilled craftsmen and engineers work tirelessly to create bespoke, one-of-a-kind luxury cars that are unmatched in design, performance and quality. Their state-of-the-art autoclave furnace is a prime example of their commitment to using cutting-edge technology to create carbon fiber parts that are both lightweight and durable. At the same time, their sarees are a testament to their dedication to using only the finest materials in their upholstery.

One of the most impressive aspects of Mansory’s work is their attention to detail. From the initial scanning and modeling process to final assembly and testing, every step is carefully planned and executed with precision and care. Even the smallest details have been carefully considered, from the stitching on the leather seats to the placement of the carbon fiber accents.

Mansory\: The pioneers in luxury car customization

Photo: Mansory

It’s no wonder Mansory has become one of the most sought-after names in the world of luxury car customization. Their ability to transform already stunning vehicles into works of art is unmatched and their portfolio of stunning creations speaks for itself. Whether you are looking for a high performance sports car, luxury SUV, or a classic Rolls-Royce, Mansory has the expertise and experience to take your dream car to the next level. With their impeccable craftsmanship, innovative design and commitment to using only the finest materials, Mansory is truly the gold standard in the world of luxury car customization.

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