Mexico’s Yucatan state joins the UNWTO network of observatories on sustainable tourism

The Tourism Observatory of Yucatán was created in 2018 to generate and manage information on tourism development. This work identified key challenges and opportunities and thus led to the development of appropriate policies aimed at supporting the overall sustainable development of the destination, thereby increasing its competitiveness. Joining the INSTO network will help Yucatan manage tourism development in a responsible and sustainable waytaking a holistic view in developing adequate and innovative strategies for “rethinking” tourism.

UNWTO Secretary-General Zurab Pololikashvili said: In this time of rethinking tourism, measurement is increasingly important as it provides a better understanding of where a destination is and where it wants to go. The INSTO network provides an opportunity to work together to ensure that tourism is a tool that contributes to sustainable development. We are very pleased to welcome Yucatan as a new member.

Green and sustainable future plans for Yucatan tourism

Yucatan is home to the Mayans, has an extensive coastline, is mostly covered in forests, jungles and has numerous cenotes, sinkholes created by collapsed limestone rocks that expose groundwater. This and other tourism resources attracted 2.1 million overnight tourists in 2019, two-thirds of them domestic tourists. Tourism GDP represents 11.1% of Yucatán’s total GDP. According to the vision of the Secretariat of Tourism of the State of Yucatán (SEFOTUR) In 2030, tourism is widely recognized as a key sector that benefits the society of Yucatán, and to carry out tourism development in consensus with industry participants and with the full inclusion of society in the benefits of tourism. Among the environmental priorities cited are climate action, ecosystem restoration and protection, water quality preservation and sustainable energy supply, as well as the need to create a culture of sustainability in Yucatan society.

Yucatan Tourism Secretary Michelle Friedman Hirsch noted: We are very pleased to have been included in the UNWTO INSTO network, as we become the second observatory in Mexico to be part of this network, which will allow us to better assess the impact of tourism in the Yucatan and contribute better data for global sustainable tourism.

The Yucatan Tourism Observatory will monitor INSTO’s 11 mandatory key areas for tourism sustainability: tourism seasonality, employment, destination economic benefits, energy management, water management, wastewater management, solid waste management, actions in climate, accessibility, local satisfaction and governance.


The UNWTO International Network of Sustainable Tourism Observatories (INSTO) was established in 2004 with the main objectives of supporting the continuous improvement of sustainability and sustainability in the tourism sector through systematic, timely and regular monitoring of tourism performance and connecting specialized destinations, such as helps them to exchange and improve knowledge and understanding about destination-wide resource use and responsible tourism management.


About the World Tourism Organization (UNWTO)

The World Tourism Organization (UNWTO) is the specialized agency of the United Nations promoting tourism as a means of equitable, inclusive and sustainable development. Working with its member states, international organizations and the private sector, UNWTO promotes safe and hassle-free travel for all. UNWTO is also working to make tourism a foundation of trust and international cooperation and a central pillar of recovery. As part of the wider UN system, UNWTO is at the forefront of global efforts to achieve the 2030 Agenda for Sustainable Development, including through its capacity to create decent jobs, promote equality and preserve natural and cultural heritage .

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