Mod Op’s first public relations acquisition reinforces its mission to harness the power of both human creativity and automation through AI
NEW YORK, Oct. 23, 2023 (GLOBE NEWSWIRE) — To Upa full-service digital marketing agency accelerating client growth through human creativity and automation, today announced the acquisition of Crenshaw Communications, a leading public relations firm headquartered in New York. The acquisition represents a milestone for Mod Op as it marks the company’s first strategic move into public relations.
“We recognize the value of PR – both as a discipline and as a business sector,” said Eric Bertrand, CEO of Mod Op. “The addition of Crenshaw Communications accelerates our mission to empower brands by leveraging talented people who understand technology and its impact on the businesses we serve. This new move builds on our acquisition of Digital Prism, a digital transformation firm, as the addition of both teams strengthens our core mission. We believe that technology and creativity are not mutually exclusive; in fact, they can and should work together.
Crenshaw Communications, with its experience serving high-growth technology businesses as well as select lifestyle brands, brings a wealth of strategic PR and media relations experience to the Mod Op portfolio. The combination of Mod Op’s digital marketing skills and Crenshaw’s depth of PR expertise will enable Mod Op to offer clients a curated suite of services tailored to meet the challenges of today’s business landscape. Clients include Yahoo, Crunchbase, National Cyber Security Alliance (NCA), DoubleVerify, Ericsson, and more.
Crenshaw Communications is known for helping clients in high-growth sectors build brand recognition, secure media coverage, create thought leadership profiles and navigate the complexities of the digital age.
Crenshaw Communications founder Dorothy Crenshaw, now Mod Op’s Chief Public Relations Officer, commented, “We were attracted to Mod Op because its leadership looks at the bigger picture. Not only do they respect the power of PR, but they understand how our industry is growing and changing and how it fits into the wider marketing arena.”
Mod Op was also attracted to Crenshaw Communications’ use of AI to support and optimize communications programs and processes. Using AI for media research and data analysis, content generation and operational management, Crenshaw stands as a leader in PR innovation through technology. This focus on AI-driven solutions complements Mod Op’s mission to combine human creativity with AI automation, increasing the strategic value of acquisition.
Chris Harihar, EVP of Mod Op Public Relations, added, “Here at Crenshaw, we are at the forefront of incorporating AI to streamline and improve PR efforts. Our commitment to innovation is part of what sets us apart. It was immediately clear that Mod Op shares our vision of enabling AI to expand functions in PR and marketing, and that makes this partnership particularly exciting for us.”
“Crenshaw’s dexterity in using AI for practical, results-oriented PR solutions was impressive,” Bertrand added. “Their expertise in technology aligns with our goal of integrating innovative technologies into our portfolio. It’s a win-win that increases our capacity to serve clients in a fast-paced environment.”
Crenshaw Communications marks Mod Op’s fourth acquisition this year and eighth in the past five years. The company continues its strategic expansion in the data, technology and creative sectors. Earlier in January, Mod Op acquired Context Creative, an international full-service creative agency known for data-driven strategies and design thinking in both B2B and B2C campaigns across media channels. In September, Mod Op announced the acquisition of dPrism, a digital transformation firm that helps clients leverage data and technology for revenue growth, operational efficiency and improved customer experience.
Mod Op is based in Miami and has offices in Dallas, Kansas City, Los Angeles, Portland, Minneapolis, New York, Panama City, Panama, Cleveland and Toronto, Canada. The agency provides creative and strategic solutions for leading brands such as Nestlé, John Deere, ExxonMobil, Baha Mar and others.
For more information on Mod Op, please visit: https://www.modop.com/.
About Mod Op
Mod Op is a leading insight-driven marketing agency that brings together artificial intelligence, data science and human creativity to deliver effective, efficient and sustainable growth for our clients. Mod Op services for both B2C and B2B markets include strategy and execution for creative, communications, technology and digital media, as well as other digital marketing services. For additional information, please visit Mod Op website.