North American Specialty Laminations (“NASL”) Selects Industry Veteran Eric Spence to Lead National Business Development and Marketing Efforts

OSSEO, Wis. January 25, 2023—(BUSINESS WIRE)–North American Specialty Laminations (“NASL”), the leading provider of differentiated specialty lamination, manufacturing and finishing solutions to the building products OEM industry, today announced that Eric Spence will join the leadership team of the company as its executive vice president of sales and marketing. NASL serves clients in the window, door, flooring, specialty joinery, cabinetry and box markets and is backed by Building Industry Partners (“BIP”), the leading private equity firm focused on the U.S. construction industry.

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Eric Spence, Executive Vice President of Sales and Marketing, NASL. (Photo: Business Wire)

Spence comes to NASL after serving the past three years as president and CEO of RAM Industries, a Texas-based manufacturer and distributor of luxury windows and doors. During that time, Spence transformed RAM’s core business from distribution to manufacturing, increasing revenue and significantly improving profitability. Prior to RAM, Spence was Senior Vice President of Sales and Marketing for PlyGem Industries, and prior to that was Senior Vice President of Sales for JELD-WEN.

In his newly created role as executive vice president of sales and marketing, Spence will leverage his more than 30 years of experience and connections in the window and door industry to drive new business and channel growth in the NASL. He will also look for potential acquisitions for the company, building on its recent rapid growth.

The NASL has made three acquisitions in the past 18 months, dramatically increasing its national footprint, capacity and workforce. The company currently employs 192 team members across its four locations, including Osseo, Wisconsin; Middleton, Wisconsin; Sparks, Nevada; and Roanoke, Virginia.

“We are pleased to have Eric join our executive team as his industry experience and expertise in our core markets and channels will contribute to NASL’s significant organic and acquisitive growth opportunities,” said Doug Rende, CEO of NASL.

“NASL’s business model and track record of success, and alignment with Building Industry Partners’ people-focused investment and business principles, guided my decision to be a part of this exciting career opportunity,” said Spence.

Spence will be based in Texas and manage the NASL’s sales and marketing teams across the country.

“The addition of Eric to our team will bring a wealth of industry insight to further our operational excellence initiatives to exceed our customers’ expectations,” said Zach Wiedenhoft, president and chief operating officer of NASL.

About North American Specialty Laminates

North American Specialty Laminations (“NASL”) is a lamination, finishing and specialty building products company serving the window, door, cabinet, furniture and architectural millwork industries. With headquarters in Osseo, WI, and manufacturing locations serving all regions of the US and Canada, NASL is a portfolio company of private equity firm Building Industry Partners. For more information, visit

About construction industry partners

Building Industry Partners (“BIP”) is the leading private equity firm focused on the U.S. construction industry. Founded by Matt Ogden in 2008, BIP is headquartered in Boston, with operating partners and advisors throughout the US. Over the past 14 years, BIP is proud to have co-founded or served as the first equity sponsor of a number of the fastest growing and most dynamic mid-market businesses in the US construction industry, including US LBM Holdings, Kodiak Building Partners, Homewood Holdings and US Fence Solutions/Binford Supply.

In 2020, BIP redefined its purpose: to build exceptional and enduring businesses, generate world-class returns on investment and contribute to the upliftment of the construction industry and its workforce through people-centric investments and business principles. BIP continues to seek opportunities to sponsor the construction industry’s top talent and help them realize their entrepreneurial visions, while increasing shared prosperity among shareholders, management and the workforce of its businesses through broad-based employee ownership and advancement of management practices of human capital. For more information, visit

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Cathy should
[email protected]
(949) 922-7914

Pat Massia
[email protected]
(216) 410-1515

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