EDMONTON, AVE, April 19, 2023 /CNW/ – Orangetheory Fitness announced today that in its ongoing commitment to promoting environmental sustainability in its studios, it has officially launched Natrulab Biodegradable Disinfectant Wipes at its 110 locations in Canada. The wipes, which are produced without harsh chemicals, make Orangetheory the first fitness brand in Canada to adopt this type of plastic-free sustainable product.
The new partnership underscores the brand’s commitment to environmental sustainability.
“As a national brand, we have the ability to implement significant changes in our studios that will have a long-lasting positive impact on our environment,” says Blake McDonald, president of Orangetheory Fitness Canada. “For years, the fitness industry’s only option has been cleaning products that are not only entirely derived from plastic materials that will take hundreds of years to degrade, but also include harsh cleaning chemicals. These new Natrulab wipes allow us to eliminate many of these chemicals in our studios to provide a more comfortable experience for our members and allow us to remove what would be the equivalent of 52 National Hockey League ice surfaces in plastic materials from our landfills every year.”
The Natrulab wipes that debuted in Orangetheory’s studio Canada earlier this year use a plant-based biodegradable viscose material with safe cleaning ingredients that kill 99.9% of viruses, bacteria and fungi. The wipes, which are certified by Health Canada, are among the first products in their class available for commercial use.
“We are committed to being a leader not only with our fitness product, but also with our environmental sustainability efforts,” McDonald added. “We believe these changes are essential to our operations and are committed to ensuring our members feel they made the right choice in trusting Orangetheory Fitness as their fitness solution.”
For more information about Orangetheory Fitness, visit www.orangetheory.com.
Orange theory® (orangetheory.com) makes it easy to get more life out of your workout. One of the fastest growing franchise companies in the world, Orangetheory has developed a unique approach to fitness that combines a unique trifecta of science, coaching and technology that work together seamlessly to raise participants’ heart rates to help burn more calories. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength and power to generate the ‘Orange Effect’, where participants continue to burn calories for up to 24 hours after a 60-minute workout. Orangetheory franchisees have opened 110 studios in Canada and over 1,500 in 25 countries. The company was ranked #60 on Inc. magazine’s list of fastest-growing private companies. and was listed as #9 on Entrepreneur’s 500 Fastest Growing Franchises of 2020 list.
Natrulab has developed an innovative disinfecting wipe made from plant-based fabric that is biodegradable and highly effective at eliminating 99.99% of viruses, bacteria and fungi. Conventional cleaning wipes are usually made of plastic and can take more than 30 years to degrade, leaving behind tiny plastic particles known as microplastics. Natrulab believes that every small step counts when it comes to protecting the planet and reducing single-use plastic waste. The company invites consumers to join them in their mission to create a cleaner and healthier planet with their innovative and eco-friendly cleaning solution. Visit www.natrulab.com to learn more.
SOURCE OTF Canada Inc
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