Since 2016, members, team members and franchisees have collectively contributed 9 million dollars for anti-bullying, efforts for kindness through the judgment-free generation®
HAMPTON, NH, December 21, 2023 /PRNewswire/ — Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announced today that the company has contributed more than 9 million dollars to the Boys & Girls Clubs of America (BGCA) since 2016, raising over 1 million dollars just this year. This fundraising effort is made possible through the generous donations of team members, franchisees, members and through Planet Fitness’ philanthropic initiative, Generation Without Judgment®which aims to empower the next generation to promote kindness and contribute to a more inclusive planet free of judgement.
Throughout the year, Planet Fitness continued to raise funds for BGCA through new member onboarding online and the brand’s recent fall fundraiser in October, in honor of National Bullying Prevention Month, where members were invited to make a donation at Planet Fitness clubs in USA and Puerto Rico* and online at PFGives.com. In addition, members and non-members alike can also contribute by purchasing a “Be Kind” t-shirt at shop.planetfitness.com, designed by a youth artist and Judgment Free Generation® Hannah Paras Scholarship Winner. All profits from sales** of the limited edition t-shirts were also donated to the fundraiser. Funds raised in 2023 directly support youth-focused programming and academic scholarships at Boys & Girls Clubs of America with the goal of building a kinder, more accepting world for the next generation.
“Each year, our Planet Fitness team looks forward to continuing to support our long-standing partnership with BGCA, which provides ample resources to America’s youth at our Planet Fitness clubs and beyond,” said McCall Gosselin, senior vice president of communications and social impact at Planet Fitness. “We are extremely grateful for the generosity of our members, team members and franchisees – thanks to their contributions, our Generation Free Generation® the initiative will continue to empower young people to prioritize their mental and physical health, and to choose kindness and inclusion in their everyday lives, just like our Judgment Free Zone®.”
“Planet Fitness’ continued support and long-standing partnership is critical to our larger mission,” said Chad Hartman, National Vice President of Corporate Partnerships and Engagement, BGCA. “As one of the nation’s largest youth service providers, we are committed to fostering the inclusion and acceptance at each of our clubs that align so well with Planet Fitness’ values. This remarkable donation from the Company allows us to continue our important work to address the social, emotional and mental health issues facing our communities.”
To learn more about The Judgment Free Generation® and Planet Fitness’ movement for kindness, please visit PlanetFitness.com/PF-Purpose.
* Excludes Hawaii
**Representing at least 30% of the retail purchase price of each purchase. Offer valid in the US and Puerto Rico only. BGCA contact information: 1275 Peachtree St NE, Atlanta, Georgia 30309, 404-487-5700.
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest growing fitness center franchisors and operators in the world by number of members and locations. Considered by September 30, 2023Planet Fitness had more than 18.5 million members and 2,498 stores in 50 states, District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The company’s mission is to improve people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment that we call the Judgment Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.
About Boys and Girls Clubs of America
For more than 160 years, the Boys & Girls Clubs of America (BGCA.org) provided a safe place for children and teenagers to learn and grow. Clubs offer caring adult mentors, fun and friendship, and high-impact youth development programs daily during critical after-school hours. Boys & Girls Clubs programming promotes academic success, good character and leadership, and healthy lifestyles. Over 5,200 clubs serve 3.3 million young people through club membership and community outreach. Clubs are located in cities, towns, public housing, and on homelands across the country and serve military families at BGCA-affiliated Youth Centers on U.S. military installations around the world. The national headquarters is located in Atlanta. Learn more about Boys & Girls Clubs of America Facebook and X (formerly Twitter).
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SOURCE Planet Fitness, Inc.