A new study from Apple Vacations examines consumer trends in luxury travel
NEWTOWN SQUARE, PA, November 3, 2023—(BUSINESS WIRE)–The desire for luxury vacations is stronger than ever, as Apple Vacations reveals a new study that reveals a huge jump in Americans’ desire for luxury travel. The survey found that 59% said they were in various stages of planning international leisure travel in the next 24 months, regardless of income.
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As North America’s leading leisure tour operator, Apple Vacations works with travel advisors to plan every element of a traveler’s stay. The survey, conducted by independent agency Atomik Research between September 15-17, 2023, polled Americans about their vacation inspiration, habits and planning.
Key insights from the study include:
The dawn of a new luxury era: 62% of adults say luxury is no longer defined by how much money is spent. Americans are looking for a more personalized, premium travel experience.
Stress-free stays: 58% of adults cite vacation planning as a potential source of stress. Making plans for where to go, where to stay, who to go with, and what to do once you land can be overwhelming.
Reliable travel allies: 65% of Gen Z and Millennials in the US would be happy to have an expert handle vacation issues if something goes wrong. Young Americans are more likely to rely on a travel consultant to plan and handle any issues that may arise, reducing the stress of travel planning.
Embrace luxury: 53% of adults say they are more likely to use a travel consultant for a luxury vacation than a casual vacation, and 45% say luxury travel means they don’t have to make their own decisions.
Luxury budgets soar: On average, adults estimate they will spend $11,705 per person on their next luxury trip in 2024.
“Americans are ready to enhance their vacation experiences and add luxury amenities like suite-style rooms, elevated dining and spa and wellness amenities without breaking the bank or being overwhelmed by stress,” Jackie Marks, Global Head of Brands for Apple Vacations said. “The experts at Apple Vacations offer services that take the stress out of planning and make the entire experience feel luxurious while tailoring the stay to each guest’s desires.”
Americans are eager to get out and explore new destinations. To begin planning a trip, please visit Apple Vacations’ Ask a Travel Advisor service at www.traveladvisorsgetyouthere.com.
ALG Vacations® (ALGV) is part of Hyatt (www.hyatt.com) and is managed by Apple Leisure Group® (ALG), a leading North American resort, leisure travel and hospitality brand management group with a unique business model serving travelers and destinations worldwide. ALGV is a collection of powerful and growing vacation brands widely recognized for delivering industry-leading leisure travel experiences around the world. ALGV was selected as ASTA’s Tour Operator Partner in 2020 and 2021. With more than three million travelers annually, ALGV features established vacation brands including Apple Vacations®Funjet Vacations®Travel impressions®Southwest Vacations®Blue Sky Tours®and United Vacations®.
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