Reimagined Parking announces transformative changes

Formerly REEF Parking, the company introduces Mubadala Capital as the new controlling shareholder, Key additions to the senior management team and corporate rebranding

NEW YORK, November 20, 2023 /CNW/ – Reimagined Parking, formerly REEF Parking, today announced major changes to position it for continued growth. Led by a strategic recapitalization led by Mubadala Capital, a wholly owned asset management subsidiary of Mubadala Investment Company, a 280 billion dollars global sovereign investor headquartered in Abu Dhabithe moves solidify the company’s position as North America a leading provider of parking services.

(CNW Group/Parking Reimagined)

Now leading Reimagined Parking’s operations and business development efforts and reaffirming the company’s renewed focus on providing exceptional parking services is a team of seasoned veterans with more than 100 years of industry experience among them. Corey Medgiesi serves as chief commercial officer overseeing North America. He is assisted by Chief Revenue Officers Forrest Friedman and Tarek Musawho manage the responsibilities for the western and eastern regions of United Statesrespectively and Sean Collinswho will lead the Imparc brand in Canada.

In an effort to infuse the company with a fresh perspective, Mubadala Capital also announced key additions to Reimagined Parking’s senior management team and welcomed a distinguished member to the company’s board of directors:

  • Blonde poleCEObrings more than 35 years of senior management experience, leading multiple global consumer brands and businesses, including Virgin Entertainment Group, CBS Internet Group, Viacom Digital Media Group, Prodigy Internet and Los Angeles Marathon, among others.

  • Mark WeisbergHead of Strategy and M&Ahas more than 30 years of experience creating value through acquisitions, dispositions, strategic alliances and operations, with experience in investment banking, corporate accounting and operations.

  • Mark CarltonReimagined Parking Board of Directorsserved as the former Chief Financial Officer and Chief Development Officer of Liberty Media and is a long-time partner and board member of KPMG.

“Mubadala Capital’s commitment to Reimagined Parking – financially, operationally and strategically – will enable us to continue to provide market-driven parking services, prioritizing the needs of our customers and their customers,” said Blonde pillar, the newly appointed CEO of Reimagined Parking. “I am confident that our renewed focus on customer service, operational and technological excellence, and employee well-being and training will serve as key building blocks in our next stage of growth.”

In addition to Mr Pilar’s comments, Adib MatarSenior Partner and Head of Private Equity at Mubadala Capital, said: “I remain optimistic about the future of Reimagined Parking and am confident that the addition of Blonde pole, Mark Weisbergand Mark Carlton to the team will further accelerate the company’s already impressive growth.”

About the rethought parking

Reimagined Parking and its family of nationally recognized brands – Impark, Lanier, Republic Parking, AmeriPark and Park One – is a leading global provider of technology-based, people-centric parking solutions. Our workforce of 8,000 people operates 3,400 high-density parking facilities in 500 cities across North America, generating more than 34 million digital transactions annually.

About Mubadala Capital

Mubadala Capital is a wholly owned asset management subsidiary of Mubadala Investment Company, a leading global sovereign investor headquartered in Abu Dhabi, UAE. Mubadala Capital manages 20 billion dollars generally in its own balance sheet investments and in third-party equity instruments on behalf of institutional investors, including four leading private equity funds, three early-stage venture capital funds, two funds in Brazil focused on specialty opportunities and a highly diversified evergreen investment strategy focused on private market opportunities. Mubadala Capital has offices in new York, San Francisco, London, Rio de Janeiroand Abu Dhabi.



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