Sinclair partners with Roxi for interactive music channels – The Hollywood Reporter

UK-based TV music streaming service Roxi, backed by the likes of Simon Cowell, Kylie Minogue and Sheryl Crow, has just revealed its plan to launch in the US over the weekend. Now, at CES, Roxi revealed a partnership with broadcaster Sinclair that will see the TV station giant start distributing three of its interactive music channels that run on brick-and-mortar TV in the US in early 2024.

The deal, whose financial details were not disclosed, includes Roxi Music Channel, Roxi Music Karaoke Channel and Roxi Music Games Channel.

“Through our strategic partnership with Roxi, we are building a better and more interactive television experience,” said Skip Fleniken, vice president, general manager of technology business development at Sinclair. “We are confident that this partnership will help accelerate the adoption of NextGen TV by providing the entertainment features that consumers will increasingly seek on their televisions.”

Roxi CEO Rob Lewis also touted the deal. “Our partnership with Sinclair will revolutionize what broadcast television means to millions of US households – viewers will get instant access to TV music channels that have the interactivity and capabilities of a music app without having to download or launch an app,” he said . “Our viewers will be able to pause, play and skip TV shows for the first time. This is a true revolution in linear television.”

Roxi, which launched in 2017, says it has licensing deals with all major music labels. Its strategy is to partner with pay TV companies, smart TV providers and broadcasters to take on YouTube Music, Amazon Music Unlimited and Apple Music by offering consumers a different proposition. In addition to offering interactive channels, which it demonstrated in sneak previews at CES in Las Vegas, it is known for its app, which promises to “turn TVs into an alternative to smart speakers” for music controlled by users’ voices, with a wide catalog with music videos, not just an audio offering.

Roxi shared a July SurveyMonkey survey commissioned by 1,098 US internet users. It found that 77 percent of US consumers believe that free interactive music TV channels, karaoke and subscription-free music games will be an attractive feature when choosing their next TV.

Roxi Karaoke Channel

Courtesy of Roxi

Roxi, which is also currently available in the UK, promotes its music services on its website. “100 million music videos,” the site promises. “Bring your home to life with music from every genre and decade, all full-screen on your TV.” One section of the site also advertises its channel lineup. “Music channels ready to play,” it says, adding: “Whatever the mood or occasion, just press play for effortless entertainment.” Among the offerings displayed on the site are channels such as “The Greatest Music videos of all time’, ‘Best of the 2000s’, ‘Best of the 80s’ and ‘Classic Pop’.

“Nights with Roxy” is another slogan found on the site. “From karaoke to music games, have fun with your family and friends from the comfort of your sofa.”

Other investors in the company include Robbie Williams, Alesha Dixon, Stephen Fry, former Formula 1 and McLaren CEO Ron Dennis, former U2 manager Paul McGuinness and others.

Leave a Comment

Your email address will not be published. Required fields are marked *