Marketing

The unseen reason you feel so overwhelmed—and how to fix it

The unseen reason you feel so overwhelmed—and how to fix it

The opinions expressed by Entrepreneur contributors are their own. In 1998, when I started my business, PostcardMania, the first mobile phone with a color screen was released. Facebook didn’t exist, phones absolutely didn’t fit in our pockets, and people still wrote checks at the grocery store. The internet was in its infancy and we weren’t …

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How the ‘humancore’ trend on TikTok made me rethink the role of AI |  News

How the ‘humancore’ trend on TikTok made me rethink the role of AI | News

Talk of AI is everywhere – how it will transform industries, optimize our daily tasks, maybe even gain intelligence one day and become our cyber overlords. But alongside these narratives, there is a quiet revolution taking over our social platforms: Humancore. It’s a celebration of the unfiltered, authentic parts of being human, a collective rebellion …

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Businesses are underutilizing a critical tool that could drive their marketing efforts

Businesses are underutilizing a critical tool that could drive their marketing efforts

The opinions expressed by Entrepreneur contributors are their own. Large companies in every sector are rushing to adopt Generative AI (GenAI), but it’s small businesses that will make big leaps with the introduction of this amazing technology, especially in their marketing strategies. Despite the technology’s widespread presence in the news, a 2023 McKinsey study found …

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What’s Cooking With Gen Z: 4 Marketing Tips From A Fellow Gen Zer

What’s Cooking With Gen Z: 4 Marketing Tips From A Fellow Gen Zer

While many Millennials now plan meals for families, most Gen Zers still cook for one. At the International Fresh Produce Association’s Global Produce and Flowers Show in Anaheim, California on October 19, 2023, there was a session on “Generation-Based Produce and Flower Marketing” with a panel of panelists including executives from Equifruit, Fresh Innovations , …

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How water became a trend

How water became a trend

Scientists predict that water will be the most valuable commodity on Earth, eventually surpassing oil. Not only does only 3% of the world’s water resources contain clean water, two-thirds of which is inaccessible because it is stored in glaciers, but by 2025, approximately 1.8 billion people will live in countries or regions with “absolute” water …

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Business recognition and promotions for the week of February 25, 2024

Business recognition and promotions for the week of February 25, 2024

EDUCATION Christophe Larocque has been named the inaugural associate vice president for advancement at Virginia Tech’s Innovation Campus. He will be responsible for building and leading an advancement program to maximize support and exposure for the Innovation Campus, overseeing an integrated program of development, engagement and communication. Larocque Larroque has more than two decades of …

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The convergence of data science and AI

The convergence of data science and AI

In marketing, the convergence of data science and artificial intelligence is not just a trend; it’s a revolution. This powerful synergy is transforming the way businesses anticipate market trends, understand consumer behavior and influence it more effectively. Data science, the backbone of this revolution, works with vast amounts of data, extracting meaningful insights that are …

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