A Texas “fitness influencer” accused of ripping off thousands of women by selling them fake meal plans via TikTok and Instagram is now flogging retreats for $600 each — even as he prepares for a $1 million civil lawsuit.
Brittany Dawn Davies, 31, is accused of not only ripping off women by selling what she called “specialised” meal plans when they were actually generic, but also damaging their mental and physical health with the advice you are
She had branded herself as a fitness and health guru, claiming to her followers that she overcame an eating disorder to become a fitness freak and that she could help them do the same.
Last year, after thousands of women complained they didn’t receive a plan or were ignored, Texas AG Ken Paxton launched a civil suit against Davis.
Brittany Dawn Davis, 31, has rebranded herself as a Christian influencer and foster mom
In 2018, Davis was known as a fitness influencer who scammed “thousands” of women online. Her civil trial begins this week
This case begins today in Dallas County. While preparing for trial, Davis changed his name to become a Christian influencer.
She now sells retreats to other women for $600 apiece.
Where once there were pictures of her pumping iron, there are now Bible verses and affirmations of gratitude to God.
She has also remarried and is now a foster parent, raising young babies with her new husband.
Davis regularly posts about life’s challenges on her social media pages, but she has yet to comment on the trial, which begins today.
In her lawsuit, Paxton said she “failed to provide promised training and accommodations, largely ignored consumer complaints or, if they did respond, offered only partial refunds.”
In 2018, Davis – who goes by Brittany Dawn online – issued a tearful apology on YouTube after being inundated with complaints.
She also appeared on local TV station WFAA, where she said less contritely, “I jumped into an industry without an instruction manual, I’m actually going through uncharted territory.”
Davis sells meal plans and workout tips for between $92 and $300 through her website and social media pages.
Davis now sells “spiritual retreats” to women online for $600 each. Details are sparse – only after someone signs up for a ticket do they get the full itinerary
Davis has made only passing mention of his legal troubles on social media. She compared herself to Jesus in this post
These are the types of plans we give followers. They complained that they were not personalized as they were sold
She also sells diet programs for $20 each that she calls the “Eat and Lose Plan”
On his website, Davis sells workout plans for $45 apiece. Her “seasonal” packages go up to $200
Outraged fans began bombarding her Instagram page with complaints, but many were deleted and blocked
When fans complained that she wasn’t responding and asked for a refund, they were told to sign an NDA
At the height of her popularity, she had 500,000 followers on Instagram.
She promised to provide ultra-personalized “macronutrient” plans and fix anything that didn’t appeal to customers.
In addition to the meal plans, there were specific workout guides that she promised but failed to deliver.
Every time a customer complained, he got what seemed like an automatic response from Davis saying “THAT’S MY GIRL!” or “you’re killing it!”
Davis is also accused of sending weight loss plans to recovering anorexics, including one who said she nearly passed out from lack of nutrition.
At least fourteen women filed complaints with the prosecutor’s office.
Davis, now 31, is remarried and a foster mom. She denounces her former lifestyle and now says she only dresses “in a way that glorifies God”
Davis is shown in one of her social media posts leading a group in prayer. She says she can change lives by helping women find Jesus