The deinfluencer trend is taking care of our wallets

While TikTok was our go-to for all the latest viral makeup must-haves, the ‘disinfluencer’ trend reminds us that beauty is subjective and not all ‘influencers’ have our best money at heart…

It’s safe to say that by now we’ve all been convinced by an influencer, a celebrity makeup routine, or a product review online that made us splurge straight into a Sephora sale. Whether it was for one of the best non-comedogenic foundations or a dupe for a higher-end product like the glowing elf halo filter that went viral in 2022.

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