The eyebrow trend predictions for 2023 are here, and they’re pretty unexpected

Indeed, this generation can be firmly divided into two halves: the era before everyone had a full brow routine, and our modern, enlightened age. Sure, brows and their many variations have enjoyed special attention in previous decades (and even centuries), but there’s never been a full-on dedication — complete with tons of products and treatments to match — like the kind seen today. With so much focus on brows, it’s only natural that a few extreme styles are in vogue at the same time – and it looks like 2023 brow trend predictions are pointing to the most brow-obsessed year yet.

If you’ve stayed even remotely involved in the celebrity and fashion world, you know that extreme brows abound—glittered brows on the runway, bleached brows on celebs like Kendall Jenner, no eyebrows on celebs like Doja Cat and lots of fluffy, laminated brows everywhere. But what about the next one year? Below, TZR turns to two world-class beauty experts for their opinions on exactly what to expect. Whether you’re legitimately in the market for a whole new look or just watching, there’s an upcoming eyebrow trend ready for 2023 that will pique your interest and tickle your fancy.

Eyebrow shape trends

The past few decades have largely been about arched brows—the lifting effect is both face-flattering and more than a little foxy. But in 2023, an exciting new contender is entering the ring: the straight eyebrow. Already a staple of East Asian beauty — K-Pop stars like BLACKPINK’s Jisoo are largely credited with bringing the stunning shape to the States — the look is now catching fire among American celebrities like Ariana Grande and Zoe Kravitz. “We’re seeing more and more individuals coming in for brow shaping and even microblading, which creates straight brows without an arch,” says Melissa Pruett, founder and CEO of MELT by Melissa. “I definitely think this trend coincides with the increase in surgical and non-surgical brow lifts and PDO threads that open up the eye,” she says, explaining that the tails of the brows then point up toward the hairline.

And as for those Y2K-era skinny brows that threaten to come back into style every few months? Both Pruett and Anastasia Soiret, founder and CEO of Anastasia Beverly Hills, say to keep dreaming. “I remember perfectly the time when it was Pamela Anderson on It-girl, and I had so many clients in the early ’90s who would come in with a picture of her and say, ‘I want my eyebrows like that,'” Soare reflects. Since her brow theory is based on the generally accepted golden ratio (more on that in a second), Soiret had to convince her clients that the ultra-trendy look would fall flat fast. “We need to shape your brows to coordinate with your bone structure and natural shape,” she says. Plus, Soiret adds, removing too many hairs too often can lead to patchy, sparser brows as you age.

Both pros aim to point out that while makeup artists and social media celebrities often go for extreme brow trends, they’re the exception rather than the rule. Most people want the best, most flattering version of their own natural brows, filled and bushy for a youthful look and proportioned to suit individual bone structures – and that’s where the golden section comes in. “Beauty in the eyebrows is less about size and more about shape,” Pruitt explains. “In true brow artistry, we use the golden ratio and draw the most desirable proportions of each client’s brows – the head, arch and tail have defined points. From there, we can create clean, polished brows with a more defined arch, or go for fuller, fuller brows, etc.”

Soare has a great daily trick for approximating your own golden ratio at home. She says to pick up an eyebrow pencil and use it as a protractor to outline the head (which should start right at the corner of your nostril), the arch (an arch just above the center of your iris looks best) and a tail which should to extend just beyond the edge of your eyes.

Eyebrow color trends

The bleached brow look has made its way from the runway to the red carpet, but has it ever made a real mark on the general population? Not exactly. Experts agree that the cutting-edge, alien-like look is undoubtedly cool, but it’s not something most people want every day. For a more wearable light brow look, Soare suggests using different colored pencils and gels to create something of an optical illusion. A lighter color concentrated on the inner part of your brows and a darker shade on the highest points and ends will create a soft gradient effect, opening the eyes and drawing attention. “I use a caramel-colored brow gel that looks shimmery, but when you apply it and it dries, it goes on as a flat color to give a hint of a lighter look,” she says. “If your eyebrows are darker than your hair, they will be the focal point. If your eyebrows are lighter than your hair or the same color, then your eyes will pop.”

Eyebrow treatment trends

For those with both thick and thin brow hairs, there’s no doubt that brow flipping – also known as brow lamination – is all the rage right now. The perm-like service not only lifts, separates and makes coarse brow hairs more manageable, but gives the appearance of fuller, more youthful brows overall. Pruett confirms that the service is the most popular among her customers. “We love the ‘perfectly imperfect’ look, where the brows are well-groomed and feminine without being too shaped or polished,” she says. “Happiness is when customers fall in love with their truest forehead.”

Microblading also continues to be a highly sought after service. Filling in the brows with an ultra-fine needle and ink-like tattoo (not so permanent), this is the most effective long-term solution for fuller-looking brows. “If babies are microbladed, they’re increasingly likely to achieve that plumper, slimmer, grown-up-yet-feminine look,” explains Pruett. “Clients are less and less likely to want fully filled, heavily made-up or powdered brows and want to look like they’re rocking their best natural, hair-like brows possible.”

Shop all the essentials for your best brows at home below. These brow trends may be set to rule 2023, but you can get the sleek look now.

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