The Moodie Davitt Report – The Moodie Davitt Report

CHINA. China Duty Free Group (CDFG), the world’s largest travel retailer by sales (according to The Moodie Davitt Report’s annual benchmark ranking), has been named the “Most Influential Cultural Tourism Enterprise 2023 – Communication with the best brand value’ at the 10th Culture and Tourism Expo Integration and Innovation Forum held recently in Wuwei, Gansu Province.

On the topic of “Cross-sectoral integration and growth”, the forum was attended by experts and academics in the field of cultural tourism, business representatives and government officials from all over the country.

Official recognition of China Duty Free Group’s efforts to promote the integration of culture, tourism and retail

Attendees engaged in an in-depth dialogue on the high-quality development of the integration of culture and tourism, shared best practices and research results, and discussed possible collaborations.

The CDFG won its biggest recognition yet as the ‘2023 High Quality Culture and Tourism Development Projects’ were unveiled.

The title recognizes CDFG’s efforts in innovative communication, driven by its “Duty Free+” philosophy, which seeks to merge retail with a broader cultural and tourism approach.

A big moment for China Duty Free Group as its ‘Duty Free+’ approach is praised

CDFG said it was recognized for continuously connecting new stories about China’s travel retail industry to global audiences by offering a wide variety of content through different media and formats,

As China’s domestic tourism market continues to develop, CDFG says it is actively adapting its consumer communication model, expanding channels and creating new methods and messages. Its aim is to increase the influence of the Chinese retail sector among international and domestic consumer bases.

In early 2023, CDFG launched its WeChat video account as a new communication platform to showcase its Hainan offshore duty-free offer. The brand’s wealth of content in diverse formats serves to bridge the gap between CDFG and consumers and expand its influence in China’s travel retail market, the group said.

Year-round promotion

CDFG highlighted its efforts to support the travel retail industry both in China and internationally. It participated in the third Hainan Expo in April with a 600 square meter pavilion that shed light on the new world trends in consumer goods and the centuries-old heritage of China Tourism Group.

During the expo, CDFG also hosted the 3rd Conference on Global Consumption, Innovation and Duty-Free Trade and Travel Retail, Sustainable Consumption Summit Forum and other events, holding in-depth discussions with duty-free trade and commerce experts travel retail and other industry leaders.

Such dialogue and exchange have been instrumental in helping stakeholders explore new development opportunities, share insights on travel retail in China, and promote the innovative vitality and dynamic development of the country’s travel retail market, CDFG said.

On August 28, The Moodie Davitt Report, described by CDFG as “the most trusted medium in global travel retail”, published its annual Best Travel Retailer report, in which CDFG cemented its position as the largest world’s top travel retailer for the third consecutive year in 2022 sales.

China Duty Free cites its ranking by The Moodie Davitt Report as the world’s number one retailer for the third consecutive year as validation of its business approach. Click on the graphic to expand it.

CDFG attributes this success to its commitment to the motto of “trusted business operation and excellent services.” The group also noted its continuous efforts to optimize the business layout and operational structure, strengthen competitiveness and maintain stable development of the core business.

Improved services

CDFG is taking advantage of the strong recovery of the travel industry this year to upgrade its member benefits and membership system, striving to provide better services and user experience to its customers.

In addition to enriching its own brand value, CDFG said it has also assisted parent company China Tourism Group with the coordinated development of its related tourism business. This in turn boosted the recovery and growth of the country’s tourism industry – a key component of the group’s responsibility as a state-owned enterprise.

CDFG was listed in the “China’s 500 Most Valuable Brands 2023” report with an estimated brand value of over RMB 116.5 billion (US$16.2 billion), ranking first in the travel services industry. This ranking serves as further testimony to China Tourism Group’s leading status in the tourism sector, CDFG said.

Integrating tourism, culture and retail

The CDFG said the “14th Five-Year Plan for the Development of Culture and Tourism” emphasizes the importance of the integrated development of culture and tourism.

To contribute to this integration, CDFG pledged to remain committed to the Hainan market, supported by the strong support of China Tourism Group. He also pledged to continue developing new retail and resource businesses across all important channels.

The group plans to enter into innovative industry cooperation as a way to better serve the diverse demands of consumers, supporting the development of travel retail and enhancing brand value in China’s cultural tourism sector. ✈

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