The new iMac is fantastic, but Apple forgot one thing about business users

Apple @ Work brings you Mosyle, Apple’s only unified platform. Mosyle is the only solution that fully integrates 5 different applications on a single Apple platform, allowing businesses to easily and automatically deploy, manage and secure all their Apple devices. Over 38,000 organizations use Mosyle solutions to automate the deployment, management and security of millions of Apple devices every day. Request a FREE account today and discover how you can put your Apple fleet on autopilot at a price that’s hard to believe.

Back in October, Apple finally released an updated iMac. This was the first update since 2021, when Apple first transitioned the iMac line to Apple Silicon. The iMac has long been iconic to Apple’s lineup, as it symbolized Steve Jobs’ return to Apple and the start of his current market dominance. Without the iMac, there probably wouldn’t have been an iPhone. Although the iMac is considered a “consumer” device, it is very popular in business applications due to its stand-alone design. That’s why the last update was a bit confusing for me.

About Apple @ Work: Bradley Chambers managed an enterprise IT network from 2009 to 2021. Through his experience in implementing and managing firewalls, switches, mobile device management system, enterprise-class Wi-Fi, 100 Macs and 100 iPads, Bradley will highlight how Apple IT managers deploy Apple devices, build networks to support them, educate users, stories from the trenches of IT management, and ways Apple can improve its products for IT departments.

The problem with the external display

One of the glaring problems with the original Apple Silicon Macs using the M1 chip was the inability to run more than one external display. While this may seem like an edge case to those looking at it from a consumer perspective, for business users – it was a big problem. Apple solved the problem with the M2 range of chips as there were models that could support 2+ external displays. On the iMac M3, this problem still exists.

Apple limited the new iMac to the standard M3 chip. There’s no upgrade option to the M3 Pro and M3 Max that the MacBook Pro offers, so options for additional external displays are limited.

What are the use cases?

Outside of developers, designers, and finance teams who want three displays, the iMac used to be popular for event venues looking for a streamlined computer to power presentations. One of the most popular event facilities apps is ProPresenter. I have used it for over ten years in various capacities and it is a fantastic tool. Although it started for churches, it has also expanded to countless other live events. It makes amazing use of the two external displays. One of these is the output that guests will see, but the third monitor runs a “confidence/scene monitor” that can contain a custom speaker interface with text, time, etc.

Can these use cases use a Mac Mini or Mac Studio? They can. They can also use a MacBook Pro. This is what most people have been using since Apple started Apple Silicon. Why is the iMac perfect here? It has the power of a desktop PC, modular components (separate keyboard and mouse) and a large(ish), standalone display. Compared to a Mac Studio or Mac Mini, you’ll have a much cleaner environment that’s significantly easier in portable situations (think gigs, etc.).

Why did Apple limit the iMac to the M3?

An apple loves to offer upsells. They love tags like “Starts at $1,299” when there are upgrade options up to $3,000. That’s why they’re still selling 8GB of RAM in 2024. So there are only two reasons why Apple might have limited the 2023 iMac to the standard M3 chip: something in the design caused a heat problem with the upgraded M3 chips, or they are trying to keep the focus of the iMac as a consumer-only device.

Either way, it’s clear that business users love iMac, so limiting the device to the standard M3 chip is a mistake. If Apple needs to redesign to support the upgraded chips, they have plenty of time to do so. Let’s hope they don’t wait until 2025 to offer two external iMac displays. It’s a fantastic device – check out 9to5Mac’s hands-on review.

Apple @ Work brings you Mosyle, Apple’s only unified platform. Mosyle is the only solution that fully integrates 5 different applications on a single Apple platform, allowing businesses to easily and automatically deploy, manage and secure all their Apple devices. Over 38,000 organizations use Mosyle solutions to automate the deployment, management and security of millions of Apple devices every day. Request a FREE account today and discover how you can put your Apple fleet on autopilot at a price that’s hard to believe.

FTC: We use automatic affiliate links that earn revenue. More ▼.

Leave a Comment

Your email address will not be published. Required fields are marked *