A strange Michelin restaurant in Copenhagen that you must try. A beautifully shot clip with dolphins to inspire you to book your dream holiday in Fiji. World-class museums and art exhibitions that have to be seen to be believed. If you’ve been planning a trip anywhere in the past few years, chances are social media has somehow influenced which destinations have risen to the top of your travel wish list.
With more than 1 billion global active users (including more than 150 million users in the United States alone), TikTok’s impact cannot be overstated, especially when it comes to travel. In April 2023, travel marketing agency MGH conducted a survey of 1,139 TikTok users in the US to assess how the app cultivated interest in travel. The study found that 60 percent of users surveyed felt inspired to travel to a new place after seeing a video about it in the app. Meanwhile, 35 percent turned that inspiration into action, booking trips to destinations they saw on the app.
Thanks to the latest data provided by TikTok (collected by the company between January and December 2023), we also know which destinations rose above the rest this year to become the app’s most documented — and desired — getaways. According to TikTok, here are the cities, states and countries whose hashtags garnered the most videos this year.
Most Popular Country Hashtags on TikTok
- #Mexico: 180 billion global views
- #France: 72.6 billion global views
- #Japan: 53.7 billion global views
- #Canada: 47.9 billion global views
- #Italy: 43.7 billion global views
#Mexico is the most popular country hashtag on TikTok
With 180 billion views worldwide, Mexico came out on top as the most popular destination on TikTok in 2023. The country saw a huge jump in popularity from last year: posts containing #Mexico saw an increase of nearly 60 percent compared to 2022.
No wonder users are excited to share all the details of their trip: Mexico has something for everyone. Travelers can find art and culture in Guadalajara, Michelin-starred dining in Mexico City, and luxury beach resorts along both coasts from Cancun to Los Cabos, to name just a few of the best places to visit in the country.
The most popular city hashtags on TikTok
- #Dubai: 76.8 billion global views
- #Paris: 47.8 billion global views
- #NewYorkCity and #NYC: 54.6 billion global views
- #Miami: 32.1 billion global views
- #LosAngeles: 22.9 billion global views
#Dubai is the most popular city hashtag on TikTok
Home to the world’s tallest building and a host of other equally dazzling architectural oddities, Dubai has taken the top spot as the most popular city on TikTok for 2023, beating second-placed Paris with 29 billion views. Known for its world-famous skyline and unparalleled glamor (both sometimes controversial among travelers), there is certainly something to be said for the United Arab Emirates’ most populous city.
A quick scroll through #Dubai is a visual buffet of glittering mega-skyscrapers, designer outfits and sand surfing day trips, all of which easily catch the eye of curious onlookers.
Top US State Hashtags on TikTok
- #NewYork: 42.4 billion global views
- #Texas: 33.8 billion global views
- #California: 32.3 billion global views
- #Colorado: 6.4 billion global views
#NewYork is the most popular US state hashtag on TikTok
Whether you’ve never set foot in the Empire State or have called it home for years, chances are New York content will make its way onto your About page in 2023.
Not surprisingly, New York is easily one of the most well-documented destinations on TikTok. Check out the viral mayhem of @SubwayCreatures and Caleb W. Simpson’s popular apartment tours with celebrities, influencers and charming locals.
But it wasn’t just the five boroughs that got their fair share of the limelight this year. Plenty of other destinations in New York State got a lot of love from consumers in 2023, including laid-back hotels, small towns (and their sense of humor), and impressive scenery. The buzz can largely be attributed to the fall and winter months, when the fall foliage and snowpacks amaze travelers. It could also be due to out-of-towners meticulously documenting their rejuvenating weekends for the Internet.