Trend of the week: Instagram polls say it’s New York, New York

The Big Apple is perhaps never more special than during the holidays. Here, fireworks illuminate the city that never sleeps on New Year’s Eve.

It’s popular, especially in certain circles—it’s always been popular in those circles—to criticize New York. Crime, filth, rising costs, homelessness, sheer urban carnage all lurk just beneath the snow globe image – part French Connection, part Home Alone 2. Anyway…

Yet we might say of this nearly 400-year-old city of reinvention—it was founded by the Dutch in 1624—what Shakespeare said of Cleopatra: “Age cannot wither her, nor custom leave her endless variety “.

In fact, it’s the place at the top of the bucket list for many Americans, according to a study by

Viator, ahead of Paris and London. Part of the reason New York speaks to a new generation is that it’s Instagrammable. Taking into account Instagram hastags and TikTok views, A YEAR found that the Big Apple is second only to Paris – so it’s not too shabby – when it comes to street style. (London and Milan were unexpectedly third and fourth, the quartet of cities that host the semiannual fashion weeks.)

New York’s fashion street smarts have 61.3 million views on TikTok and 130,000 hashtags on Instagram. Check out KITH in SoHo, Fivestory, The Webster and more for offbeat street style and cutting edge fashion finds; Orchard Street in the Lower East Side for vintage, independent and emerging designer shops; and Ludlow Street for the indie fashion scene.

Also Instagrammable — many museums in New York, with three ending up in the top 10 of a survey of photo wall tile company Storyboards. Midtown’s Museum of Modern Art (MoMA) — home to Vincent van Gogh’s Starry Night and Salvador Dalí’s Persistence of Memory — has the most hashtagged posts on Instagram with 2.917,787 million. The #moma hashtag generated the lion’s share of his Instagram hashtags, with a total of 2,575,679 posts, while the #museumofmodernart hashtag was used in 342,108 Instagram posts.

Uptown’s spiraling Solomon R. Guggenheim Museum, designed by Frank Lloyd Wright, is third on the list with 967,717 Instagram posts. The hashtag #guggenheim is the most popular at the museum with 959,631 posts. The second most popular hashtag is solomonrguggenheimmuseum with a total of 8,086 posts.

The Metropolitan Museum of Art is sixth on the list, with 449,310 posts on Instagram. The hashtag #metropolitanmuseumofart had the highest number of posts, totaling 437,745, while the hashtag #themetmuseum generated 11,565 Instagram posts.

Museums are just part of what makes New York so irresistible to so many people. During the holidays, residents and visitors flock to the large, magnificent Christmas tree in Rockefeller Center and Times Square on New Year’s Eve. The excellent newsletter of the real estate firm Houlihan Lawrence has some other great suggestions for your visit here.

Viator is back with some offbeat attractions, including Brooklyn’s eco-friendly Green-Wood Cemetery and Plymouth Church, rich in abolitionist history; Queens’ King Manor, home of Senator Rufus King, signer of the US Constitution and abolitionist; The 100-year-old Morgan Library and Museum, once the Manhattan home of financial titan and bibliophile J. Pierpont Morgan; St. Bartholomew’s Church on Park Avenue; The Merchant House Museum in Lower Manhattan, the city’s first landmark, which is seen as threatened by neighboring development; The Frick Collection, temporarily moved to the former Madison Avenue home of the Whitney Museum of American Art and the Met Breuer, while its own home on Fifth Avenue (at 70th Street), once the home of industrialist Henry Clay Frick, is under renovation; Church of the Ascension in Greenwich Village; Tiffany & Co.’s reinvented flagship; now called “The Meaning”; and the Chester A. Arthur House, the home of the 21st in lower ManhattanSt president of the united states. – edited by Georgette Gouveia

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