Uber Health, a social solution partner for using SDOH data

A healthcare data analytics company Socially Determined and Uber Health, the health division of the patient and provider transportation company, are partnering to improve access to food and prescription delivery, as well as transportation services, using social determinants of health analytics.

Socially Determined offers payers, providers, life sciences organizations and others an analytics platform that provides insights into social risk factors. Organizations can use the company’s social risk data alongside their pre-existing clinical and claims data to better understand the people and communities they serve.

Using Socially Determined’s analytics, Uber Health aims to help Medicaid, Medicare Advantage and commercial insurance beneficiaries by facilitating transportation, same-day prescription deliveries and access to over-the-counter groceries and essentials.

Uber will use patient benefit data and eligibility files from payers to help coordinate benefits through services covered by the beneficiary’s insurance plan.

Socially Determined has developed targeted analytics models specifically designed for Uber Health’s key benefits – including transportation, as well as food and pharmacy delivery.

Individual indicators help identify specific people in need, while community indicators take a broader view to assess various social risk factors at the neighborhood level.

“For years, our payer and provider customers have used our social risk analytics to better understand and address the challenges their members and patients face every day. And now we’ve developed purpose-built analytic models designed specifically for Uber Health’s key benefits that instantly help identify those people most in need of each benefit,” said Trainor Williams, co-founder and CEO of Socially Determined, in a statement.

“Once our payer and provider partners understand who needs help and what specific challenges need to be addressed, they require a partner to help mitigate those risks and remove those barriers. Uber Health’s knowledge, approach and ubiquitous network provide the ideal partner for our analytics and enable our customers to achieve measurable, improved outcomes and member experiences.”

THE BIGGER TREND

Uber Health continued to expand its offerings and services, introducing over-the-counter delivery of groceries and items in June last year.

The food delivery service followed the addition of same-day prescription delivery established through a partnership with ScriptDrop in April.

In 2023, Socially Determined announced a partnership with a data-sharing technology startup Datavant to provide life sciences companies with data on social risk drivers to improve health equity and patient outcomes.

Uber Health has partnered with Walgreens and food delivery service DoorDash in 2022 will deliver anti-viral drugs against COVID-19 to underserved communities.

That same year, Socially Determined closed a $26 million Series B funding round.

In 2021, Uber announced a partnership with direct-to-consumer virtual care company Hims & Hers to deliver personal care items such as hair products, skin care, sleep aids and condoms to customers through the Uber Eats app and a collaboration with senior care company Papa Si partners with Uber Health to provide transportation and reduce social isolation among seniors.

Another delivery company making its way into healthcare is Instacart, which launch Instacart Health in 2022

The grocery delivery service has expanded its health-related offerings to include provider-facing tools, including virtual storefronts where providers can create a curated store for their patients; Prescription Shopping, where practitioners can recommend prescriptions to patients; and Nutrition Lists, which allows providers to create medical grocery lists.

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