UCLA Anderson Announces New Sports Leadership and Management Program

It aims to become the leading sports management program in the world

THE ANGELS, January 8, 2024 /PRNewswire/ — The UCLA Anderson School of Management today announced the creation of the UCLA Sports Leadership and Management Program. It is designed to provide inspiration, education and access to graduates and undergraduates, including student-athletes, who are interested in pursuing a career in global sports business.

Andy Campion (BA ’93, ’03) will serve as program director, drawing on his nearly 30 years in the sports and entertainment industry. For more than 17 years, Campion has held leadership roles at Nike Inc., including as chief operating officer, chief financial officer and chief strategy officer. He currently leads Nike’s pursuit of new businesses in the wider sports ecosystem. Campion joins Nike after more than 11 years at The Walt Disney Company, where he rose through the ranks of corporate strategic planning and finance to serve as senior vice president of corporate development. He currently serves on the boards of the Los Angeles 2028 Summer Olympics Organizing Committee (LA28), Starbucks and SpringHill Company. Campion and his wife, Shelby (BA ’95), are also minority owners of Real Salt Lake of Major League Soccer and the Utah Royals of the National Women’s Soccer League.

The UCLA Sports Leadership and Management program will be housed in the prestigious UCLA Anderson Center for Media, Entertainment and Sports. It will offer a specialization in Sports Leadership and Management for MBA students as well as courses tailored to at UCLA students, including more than 700 student-athletes. Campion works with a professor Sanjay Sood, faculty director of the Center for Media, Entertainment and Sport, about the curriculum for the program’s first year, which will be offered later this academic year. In addition, the program will support faculty research, starting with a series of white papers that will address how to address strategic issues in the sports industry. Finally, the program will host events that bring together members of the sports industry as a community and create access to them for students.

Working closely with at UCLA renowned athletic program and drawing on the strength of the Los Angeles sports and entertainment industry, the program will provide unparalleled access to leaders in the sports ecosystem. at UCLA storied history of 121 NCAA championships and 270 Olympic medals positions UCLA Anderson to take sports business education to the next level. Its programming will include: strategic partnership initiatives with organizations such as LA28 to support the Olympic Games; innovative executive education courses with Real Madrid Football Club; and programs with 14 Los Angeles professional sports teams and 10 major league professional teams that have won a total of 30 championships. These initiatives will strengthen at UCLA connection to the city as well as to the rest of the world.

Inspired by the program’s purpose and promise, the Campions also made a generous donation to invest in its launch. “Shelby and I have long believed that education, sports participation and financial opportunity are what everyone needs and deserves to live the best life possible,” said Andy Campion. “UCLA has had such a positive impact on our lives. Now we are so excited to give back and help UCLA to provide inspiration, education and access to future generations of students seeking careers in sport,” they said Shelby Campion.

UCLA’s sports leadership and management program, coursework, research and community initiatives are set to be offered to both graduate and undergraduate students in the spring of 2024. The new program’s curricular and extracurriculars will bring sports leaders into the classroom and will engage students in the sports industry. The focus throughout will be on active learning.

“We couldn’t ask for better partners in creating this innovative new program than Campions,” said UCLA’s Anderson Dean Tony Bernardo. “Together, we strive to build an unparalleled program that will benefit not only our students, but our hometown as well.” The angels and the global sports and entertainment communities.”

The program’s curriculum will include a number of “live projects” that will offer students hands-on experience with ongoing projects run by companies in the sports industry.

“The sports ecosystem is massive, growing and dynamic, while serving as an inspiring and unifying cultural force,” said Andy Campion. “Our ambition is for this program to connect at UCLA diverse and talented students, at scale, to the economic opportunity and potential for social impact offered by a career in sports business.”

For the UCLA Anderson School of Management
The UCLA Anderson School of Management is a world-renowned teaching and research institution. As part of the nation’s No. 1 public university, its mission is to advance managerial thinking and prepare transformative leaders to positively impact business and society. Located in The angels, one of the nation’s most diverse and dynamic cities and the creative capital of the world, UCLA Anderson places more West Coast MBAs than any other business school, and its alumni also bring an innovative and inclusive West Coast sensibility to leading organizations across the US and the world. Each year UCLA Anderson MBA, Fully Employed MBA, Executive MBA, UCLA-NUS Executive MBA, Master of Financial Engineering, Master of Business Analytics and PhD programs train more than 2,000 students, while the Executive Education program trains an additional 1,800 professionals. This next generation of transformational leaders will help shape the future of both business and society.

SOURCE UCLA Anderson School of Management

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