SANTA CRUZ, CA / ACCESSWIRE / February 2, 2023 / WeShape aims to change the mindset around fitness and the need to exercise with a tool that will provide users with personalized, equipment-free fitness regimens at an affordable price. Created by Katie Bramlett and her partner Tyler Bramlett, the web platform serves as an accessible environment for users for whom the traditional method of personal trainers is not an option and yet do not want to resort to generic fitness routines that do not meet their specific needs.
The general perception influenced by the advent of social media and visual media which thin is good and fat is bad has come under fire in recent years. At WeShape, rather than the numbers on the scale, the focus is on sustainable fitness by improving overall health, self-esteem, sleep, pain and energy levels. WeShape recognizes that there is no “one size body” and aims to change society’s perception of this.
Katie Bramlett, Co-Founder of WeShape, “Both Tyler and I have spent over 20 years in the fitness business. It’s very lucrative to promote procedures and products that emphasize toned abs and six packs, but I felt there had to be a better way. Everyone’s body and fitness needs are different and this should be taken into account when developing a fitness routine. It is quite expensive to hire a personal trainer to create a personalized workout routine, but following a one-size-fits-all approach doesn’t work either. Through WeShape, we offer personalized workout routines tailored to each user’s strengths and specific needs with all WeShape workouts rooted in exercise science and functional movement practices. Fitness isn’t just about the numbers on the scale or developing certain muscles. It’s about feeling good about your body. In doing so, we are bringing workout customization to the affordable space. Users can sign up for WeShape at an affordable price.”
According to Katie, WeShape’s procedures require no equipment and have real-time scalability. Clients have access to thousands of movement options that are available in the form of videos from expert trainers. Based on the functionality of different body parts and customer feedback, the movements can be adjusted.
One more distinction of form offers community support in the form of community augmentation calls that members can join. There are two types of community calls called WeConnect – ones where users can clear any doubts they have by asking the trainers questions, and ones where people can call in and just talk about what they’re dealing with struggle, or simply to connect with like-minded individuals.
Katie concluded, “Community support plays a key role in making one’s fitness journey more sustainable. The sense of belonging we provide through WeConnect inspires our customers to continue their fitness journey. Our goal is a change in the attitude of our clients – from seeing it as a chore to something that makes them feel good while following a routine that is specially tailored for them. Our program effectively combines emotional health and personalization. Recently there is a cultural shift from the need to exercise to simply conforming to certain physical standards. We need to be kinder to ourselves, and many people already agree with us. In just one year of operation, we have almost 4,000 members. We are currently in the process of raising more funds through a seed round to increase our advertising budgets, attract more customers and build more product iterations. We have exciting plans, including adding time variability to our routines, stretching and mobility routines for a rest day with.”
WeShape is a web-based progressive web platform that seeks to change the whole approach to fitness through a more sustainable fitness approach that focuses on a better connection with the body and community support.
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