Why you should learn motion design with LABASAD, School of Art and Design in Barcelona

It doesn’t matter if you’re a recent graduate or a creative director with decades of experience. If your background is in graphic design, illustration, or a similar creative discipline and you want to branch out into motion design, there couldn’t be a better time to do so.

Let’s face it: motion design is in huge demand right now, from websites, brand packs and app experiences to in-store terminals, TV, VFX, film, AR and virtual reality. In short, the world is hungry for more and more animated experiences, but the number of designers mastering this niche is relatively small.

Variations in people’s learning styles mean that not everyone can just watch online tutorials on YouTube and become a motion designer. This method will certainly work for some, but not all. There are some great online learning resources and courses where students can study an aspect of the movement, but very few that give a comprehensive overview of every aspect of the craft. That is why LABASAD has recently launched an online MSc in Motion Graphics that has been carefully designed to give you a comprehensive overview covering every aspect of motion.

So if you’re new to the world of design, you’re essentially setting your career up for the future and opening the door to a slew of opportunities. If you’re more experienced, you’ll be able to increase your income and even open your studio: again, the world is basically your oyster.

Live, online

The course is led by Tom Allen, creative director and co-founder of Buff, who has worked for major brands such as Google, Meta, BBC, Lego and BAFTA, and who we recently profiled on Creative Boom. So we decided to catch up with Tom and find out everything you might want to know about this exciting course.

Buff’s Tom Allen, Course Leader for the Online Master of Motion Graphics at LABASAD

When LABASAD Barcelona School of Art and Design first approached Tom, he was excited by their vision for a new motion design course. “The university is really interesting because they’ve put everything online, but at the same time they want to create something of a personal feel,” he explains. “It’s all about the idea of ​​live group critiques of student work, feedback sessions and live meetings with the instructors. So I wanted to assemble a team of experts and teachers that I know and trust. I reached out to a bunch of people I’d known or followed for years, luckily they said yes and things went from there.”

And Tom’s little black book must be pretty heavy, because the list of talent he’s assembled to teach the course is truly impressive. The instructors for this year’s course are:

  • Laurie Mallion, Head of Production at Buff Motion
  • Millie Woodcock, art and animation director at Lambda Films
  • Ruby Nian, 3D Generalist for Private Island Studio in London
  • Mark Davies, director and co-founder of Form Play Animation
  • Marius Vaitkiewicz, Senior Motion Designer at Buff Motion
  • Matt Voyce, type designer and animator known for his illustrative kinetic typography
  • Danielle Molyneux, artist and designer based in Manchester
  • Calum Canarella, a freelance motion designer who has worked with companies such as Logitech and Apple
  • Daniel Lofthouse, a Kinsey motion designer who lives and works in York
  • Stephanie Dewhurst, 3D designer, illustrator and animator living and working in London
  • Mikey Dowdle, motion designer and animator specializing in 3D with over 10 years experience in studios around London
  • Plus, Tom himself, in addition to being the course leader, teaches the kinetic type module.

A diverse set of students

This year’s course is now in full swing and Tom explains that the student intake is quite a diverse set of people. “Many of them have worked in similar creative industries like graphic design or illustration and want to move up.

“Some are senior creative directors at agencies who want to understand the movement a little more and incorporate it into what they do,” he continues. “Then there are people completely new to the industry who have done really interesting things like launch startups,” Tom adds. “So it’s a really good mix of people all over the place. Mainly Europe, but a few people from the US and South America. A good variety of personalities.”

Project by Dani Molyneux, LABASAD instructor

Although the course is online, which makes it very convenient for people to adapt it to their daily work and daily life, there is a huge amount of interaction not only with the teachers, but also between the students themselves.

“We encourage them to get involved and comment on each other’s work,” emphasizes Tom. “And I think that’s largely because we’re trying to prepare people for careers in the industry. Obviously, we’re creating a safe space, so there’s no harsh criticism, but a space where people can get used to having their work shown and picked up on, in good ways and in bad ways. So there’s a lot of questions and feedback and troubleshooting that people come up with and it really helps them improve their skills.”

What does it include?

So how is LABASAD’s Online Master in Motion Graphics actually structured and what does it include? Briefly, the course is organized around six modules:

  • Module 1. Production (including pre-production)
  • Module 2. Design (including art direction and AI)
  • Module 3. 2D motion (including cel animation, character animation, kinetic type, abstract motion design, live action and VFX)
  • Module 4. 3D motion (including modeling, animation, texturing, lighting, rendering, character animation
  • Module 5. audio
  • Module 6. Final big project

During the course, students will be expected to deal with briefings that will be similar to real trading briefings and put into practice what they have learned in each module. Meanwhile, the final project will be more open-ended, allowing students to focus on an area of ​​interest and create a portfolio piece to attract the attention of future employers.

Why you should apply

In short, whether you want to work in motion design at an animation and motion graphics studio, a graphic design studio or advertising agency, a film production company, a video game company, or as a freelancer or business owner, the online Master of Motion Graphics at LABASAD Barcelona School of Arts and Design is the ideal course to hone and perfect your skills.

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