of Wilson holiday recovery focuses on providing access to play at the YMCA; A special event for kids from New York, featuring surprise appearances by athletes
NEW YORK, November 20, 2023 /PRNewswire/ — As the holiday season approaches, Wilson Sporting Goods Co.a leading global manufacturer of high-performance sports equipment, apparel and accessories, will celebrate the “Gift of the Game” by partnering with the YMCA on USA (Y-USA), the national resource service for 2,500+ YMCAs across the country to provide access to play for children of all skill levels and backgrounds.
“In Wilson®, we believe that the spirit of the holiday season is much more than the traditional exchange of gifts. That’s why we’re encouraging our global sports community to give a ‘Gift of the Game’ this year,” said Amanda LambGlobal Vice President of Brand at Wilson. “The shared experience of sports offers a unique opportunity to build bonds, foster camaraderie and provide access to play in a way that is truly representative of the holiday season.”
Wilson and its global sports community will give a “Gift of the Game” to YMCA children across the country through a match and donation program online and in stores from mid-November through the end of the year. Users will be able to add $1, $3 or $5 to their order at checkout to be donated to Y. Wilsonin the third year of its national partnership with Y-USAwill correspond to 25,000 dollars in customer donations.
Money raised through of Wilson The Gift of Game donation will benefit local YMCAs in 20 key US markets. Funding will be used to provide more Y scholarships enabling access to play by subsidizing more membership fees and youth sports for underserved children in 2024.
In honor of the Gift of Play campaign, Wilson will host a play day with new York kids at La Central YMCA in The Bronx On Saturday, December 2. Each participant will receive a Y membership, have the chance to experience different sports during the event and walk away with special holiday gifts from Wilson. Participating children will also be able to interact with athletes and special guests who are expected to make surprise and delight appearances.
For holiday shoppers who want to give “A gift from the game,” Wilson offers an assortment of best-in-class equipment in various sports categories including basketball, football, tennis, pickleball, golf, baseball and more, as well as of Wilson an iconic sportswear collection featuring technical apparel for both men and women. Follow along @Wilson and visited Wilson.com For more information.
Chicago, USAbased Wilson Sporting Goods Co., part of Amer Sports Group, is a leading global manufacturer of high-performance sports equipment, apparel, footwear and accessories. The company brings more than a century of innovation, history and heritage to many sports, including racquet sports, baseball, softball, football, basketball, volleyball, soccer and golf. The brand also offers Wilson Sportswear, including lifestyle and performance apparel to live as athletes. Using player insights to create products that push gear and apparel innovation into new territories, Wilson enables athletes at every level to perform at their best. Visit www.wilson.com For more information.
Driven by its core mission, the Y has served as a leading nonprofit organization committed to strengthening the community for more than 175 years. The Y empowers everyone, no matter who they are or where they’re from, by providing access to resources, relationships and opportunities for all to learn, grow and thrive. By bringing together people of diverse backgrounds, perspectives and generations, the Y’s goal is to improve overall health and well-being, ignite youth empowerment, and demonstrate the importance of connections within and among 10,000 communities across the country. Learn more at ymca.org.
SOURCE Wilson Sporting Goods