Chi-chi returned. The popular former restaurant chain is no longer just a nostalgic memory of the 1990s. Although the chain initially enjoyed the festive atmosphere, adding a little salsa to your life, it was closed due to bankruptcies and a deadly hepatitis A outbreak of contaminated green onions. Now, after twenty years of closure in the US, a new Chi-Chi has been officially opened in St. Louis Park, Minnesota.
Minnesota is actually the original state of Chi-Chi’s home, Tex-Mex meets the Mexican food chain in 1975. Started with Marn McDermott and Green Bay Packers player Max McGee. Chi-Chi was the nickname of McDermott to his wife. Renewal is also a family matter, as McDermott’s son Michael McDermott is now responsible for the fact that Salsa Glory returned to Chi-Chi’s with his new Midwestern era. If that name sounds familiar, that’s because Michael McDermott is the founder of Kona Grill and Rojo Mexican Grill. Although from 2024 Many restaurant chains are fighting, and dinner costs continue to grow more and more expensive, and McDermott is hoping to adapt its restaurant experience in creating value-oriented and occasionally friendly, new Chi-Chi modern restaurants.
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When a network shop or restaurant almost loses time of sand, there is a chance that it takes big money to bring this investment in life. Toys R us toys still exist even the Opentoys R us went bankrupt as someone else bought the brand. In fact, the brand name “Chi-Chi’s” is still most likely to be recognizable to buyers even after decades, as the brand has never been completely disappeared. Hordel actually acquired the rights to the Chi-Chi brand back in 1987. Despite all the US Chi-Chi stores that are closed until 2004. (And one place in Europe in Vienna hangs until 2024), Hormel continued to guard the shelves of the Chi-Chi branded salsa and other products on the shelves of grocery stores, so the brand continued to protect the brand. Hormel even granted McDermott permission to use the brand in its new restaurant chain Revival test.
McDermott expects Chi-Chi brand nostalgia and name recognition to help revive the restaurant chain. McDermott cooperates with Equity’s joint-funding website Startngine to include investors in Chi-Chi’s return story and plans to open new Chi-Chi locations in two of its own reconstruction in former Rojo Mexican Grill locations. The McDermott Startngine account calls on investors to “have a Chi-Chi legendary return.” These co-financing efforts have already been $ 2.6 million from the first $ 3.5 million.