The context of the US president and the world’s richest man in real -time played in social media – the latest, perhaps the final example of how X became an Elon Musk platform, his own reality show, where anyone can watch the turns and turns of their unpredictable personality mercury.
And adapt to them.
The feudal gave birth to many memes, hot searches and speculation, when some X users raised popcorn feelings while glad that the site returned to its “cheerful” roots – back when it was called Twitter. Although it is not yet clear whether the feudal will have a constant impact on the size of the X auditorium or advertising business, its owner said late Thursday, offering that at least it was good for active users to get involved in the platform. CEO Linda Yaccarin agreed.
“X acts as a personality-promoted platform, and high-level musk conflicts can encourage you to get involved at least in a short period of time,” said Sarah Crepes, Director of the Cornell University Institute of Technology Policy. “The platform has immersed itself in the performance as a growth strategy and disputes often promote flow.”
President Donald Trump, of course, announced through his personal platform through his personal platform “Truth Social” with three updates directed to musk directly Thursday. However, the Truth Social audience is only part of X, and at this stage, social media experts do not see that it sips the former Twitter user base for rage. After 6 January In the Riot Capitol, Trump was banned by Twitter in 2021. And he returned more than 2.5 years after Musk recovered his account. X He has nearly 106 million followers – compared to less than 10 million “Truth Social”, where he continued to declare a feud in Friday.
“It is a niche platform with limited access beyond the main base of Trump’s base,” the crepe said. “To say that, if Trump was completely re -engaged and completely distant from X, it could break down a bit of a right -wing audience. However, with the ban on consumer migration, X is still dominated by political discourse.”
The Trump did not state that he would leave X – and Musk did not say he would consider him banning – but the president from June 3. Did not send on the site, although the official expense of the White House continued to send updates.
Meanwhile, Bluesky seemed to be pleased with many users by observing the drama that revealed on the platform that they (mostly) have left, publishing screenshots from “X”, “Social” of truth, as well as part of their memes and comments. However, the site that congratulated the users, disappointed with Musk politics and politics X, is unlikely to become a huge drawing of the gods of the gods.
“It is too early to evaluate any long-term changes in consumer behavior, but the political audience X was prone to being resistant, even with disputes,” the crepe said. “Hardly short supporters are massively abandoning the platform unless there are constant antagonism or perceived changes in content moderation policy. Currently, it is more like a personality encounter than an ideological break, so user migration at this stage seems speculative at this stage.”
When it comes to X advertising business, Emarketer analyst Jasmine Enberg said she doubts that rage would have a major impact.
“Advertisers who have released small amounts on the platform for muscles’ proximity to the Trump can rethink their obligations,” she said. “At the same time, the discharge of Musk and Trump did not eliminate the threat of legal or business consequences, taking into account the FPK’s investigation into the alleged AD boycott, so there is still an incentive for those brands.”
According to The New York Times, which quotes unnamed sources, the Federal Trade Commission is investigating whether about a dozen advertising and defense groups violated antimonopolistic laws by coordinating the boycotts of advertisers who did not want their brands to appear near hatred or other negative content.
After all, “Musk remains a different figure, despite its position in the White House,” said Enberg, and any X efforts to make a platform less divided – for example, the latest program to increase the content that people agree – “can only go with brands and consumers if he continues to use X personal Megaphone.”