The founder of Fearne & Rosie is carrying out a mission to bring back jam to UK households
Rachel Kettlewell still taught a part -time working day with three young children at home. Registered the Healthy Jams startup. Three years later, she took a look at her business full -time, but even when it was initially taken from the Sabbath from the education sector.
This proved a smart and fertile solution. Since the aim is to buy 10 farms in Yorkshire, Fearne & Rosie has since secured national lists more than 5,100 stores across the country, from Waitrose to the Netherlands and Barrett.
Predicting 2 million
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Success can be directed to its contents: 40% less sugar and 70% more fruits than standard, using all the natural ingredients in the UK and European farms.
“It’s not a fancy secret recipe, it’s just really obvious,” says Kettlewell.
“This is a great part of why we started. I’m not from the food industry, I’m just a teacher and so when I looked at the products on the shelf and saw how much sugar and how little fruit it seemed to me obviously I was adding more fruit and less sugar.”
Fearne & rosie jams contain 40% less sugar and 70% more fruits than standard ones.
Her initial plan received an early boost when she added 30 farm stores in the first month of trading, and is also sold on Instagram, although she says it will not make it the same because she did not make a profit from Royal Mail’s glass jars.
After early negotiations with Morrisons in Yorkshire and Waitrose, business only started in 2024, when the company entered retailers such as Co-op and Tesco. Its berry -rich products are now produced in Belgium after a quick scale.
The registered B-Corp business Ketlewell says 2% of its reasons for charity reasons. The BBC children who need are a company partner, while he supports “food redistribution” charity Farreshare.
“I am from training where people are usually quite friendly, open and honest,” says Kettlewell. “In business, I met people who didn’t start a business the way I would expect them to be.
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“When they are commercially minded and do not see what they do, I sometimes find it so difficult. For me, it is a way to make a profit and goal, even if we are a commercial entity.”
Initially, jam for children, Fearne & Rosie now sees herself as a family brand. Kettlewell also took steps as a women’s founder with three children to reduce their working hours during school holidays after consultation with their board and take Fridays.
Fearne & Rosie is the brain of teacher Rachel Kettlewell, who came up with the idea of being frustrated with jam sugar levels. ·Heidicbeard
“I worked hard in business and went straight to school,” says Kettlewell. “By changing my work model, I hope to make myself a better father and better ready to manage our business.”
Diagnosed with dyslexia, a teacher converted into a businesswoman, also overcome the lack of self -confidence in the workplace. She admits that she is not the most skilled in managing the business, but says she is best to help her create her own team.
In addition, she sees that her business is similar to vertical learning. “It would be boring if it was always the same,” she smiles. “Such a lifelong learning gift helps me grow.”
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The first year of the Fearne & Rosie trading has accumulated around £ 9,000 before the first 12 months after Waitrose began earning around £ 30,000.
The company with 10 employees and full -time is the third investment tour after collecting £ 750,000 and employing investors such as Giles Brook, who has grown innocent drinks and Vita Coco.
The Fearne & Rosie, named after Kettlewell’s daughters, has added to its five jam stability this year with a mango reserve to contact the South Asian culinary market.
Fearne & Rosie is carrying out the mission to bring back jam to UK households
Kettlewell believes that there are similarities with training and business management in innovation and raising a six -year business; It is the involvement of multimedia tasks, as well as a campaign set, ensuring that retailers can support schools to teach children, which is their food and its impact on their body.
“The reason I started was healthier to choose schools and frame it on how to help families,” she adds.
“I hope we can create something that can have a positive effect and encourages me to make a good world.”
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