The Google Nano Banana Image Generation Model, officially known as Gemini 2.5 Flash Image, has led to the Gemini Global Momentum since the beginning of last month. However, in India, he has gained his creative life when retro portraits and local trends become viral – even with privacy and security problems.
According to David Sharon, Multimodal Generation, Gemini’s Google Deepmind, who spoke this week at the media session, Google Deepmind, which has become the use of Nano Banana so far in India. The popularity of the model also pushed the Gemini program into free app charts at the top of both the App Store and Google Play in India. According to Appfigures, the program also rose to the top of the global program stores charts.
Depending on the Indian scale-the-world-wide smartphone market and the second largest online populations after China-istable, the country is leading by adopting. However, what draws Google’s attention is not just about how many people use nano bananas, that is how: Millions of Indians interact with AI model in ways that are uniquely locals, very creative and in some cases completely unexpected.
One of the exceptional trends is the Indians using the Nano banana to re -create a retro look inspired by the 1990s. Bollywood, imagining how they might have appeared through that era with specific fashion, hairstyles and makeup. This trend in India is local, “Sharon told reporters.
The retro trend is a variant of what some call “Ai Saree”, where users create ancient -style portraits wearing traditional Indian outfit.
An example of nano banana retro trendVideo credits:Google
Another trend in India is people who make their own selfies in front of the city’s landscapes and iconic landmarks such as Big Ben and UK Retro phone cabins.
“We saw a lot in the beginning,” said Sharon.
Indian users also experiment with Nano Banana to transform objects, create time travel effects, and even imagine themselves as retro stamps. Others generate black and white portraits or use a model to visualize meetings with their junior.
Some of these trends did not come to India, but the country played a key role in the help of universal attention. One example is a figurine trend where people generate miniature versions, often by presenting them in front of a computer screen. This trend first appeared in Thailand, spread to Indonesia and became a universal after gaining attraction in India, Sharon said.
Examples of nano banana figurinesVideo credits:Google
In addition to Nano Banana, Google has noticed a trend when Indian users use their VEO 3 AI video generation model in the Gemini program to create short videos from old photos of their grandparents and great -grandparents.
All of this helped to encourage the popularity of “twins” in both the App Store and Google Game in India. From January to August. The program included an average of 1.9 million monthly downloads in the country – about 55% higher than in the US – 16.6% of universal monthly downloads with Appfigures data exclusively with TechCrunch.
Indian downloads this year until August a total of 15.2 million; On the other hand, the US has downloaded $ 9.8 million this year before Appfigures data.
Downloading the Gemini program daily in India has increased significantly after the renovation of Nano Banana has been released from September 1. With 55,000 installations in both app stores. Downloads reached 414,000 September 13th. – 667% – increased by 667% – Gemini took the highest total location in the iOS App Store since September 10. And Google Play, from September 12, including all categories, show Appfigures data.
Video credits:Jagmeet Singh / techcrunch
Despite the fact that India runs downloads, the country does not move in the Gemini program, which has created around $ 6.4 million from the start of the Apps. USD global consumer spending on iOS. The US is the largest $ 2.3 million. USD (35%) and India is $ 95,000 (1.5%). However, India announced a record 18% of the month, compared to a month’s increase and reached $ 13,000 from September 1 to 16-16-to-11% global increase in the same period. This increases Indian seven percentage points above the world and by more than 17 points against the US, where growth was less than 1%.
This said, as in other AI programs, there are concerns about consumers uploading personal photos to Gemini to change their appearance.
“When the user asks us to fulfill their query, we do our best to fulfill that request. We are not trying to assume the consumer’s intention,” Sharon said, talking about how Google faces inadequate use of data and privacy issues in India and other best markets. “We really tried to improve this and improve it to be brave and fulfill your request.”
Google on images created by the Nano Banana model provides a visible, diamond -shaped water mark, as well as inserts a hidden marker using its synthetic tool to determine the content generated by AI. Synthid allows Google to detect and mark whether the image was created using its models.
Sharon told reporters that Google is testing a detection platform with trusted testers, investigators and other experts. The company also plans to launch a consumer -directed version that will allow everyone to check that the image is created.
“This is still the first day. We are still learning and learning together. There are things that we may need to improve in the future, and this is definitely your users, press, academic community and expert reviews that help us improve,” Sharon said.
An example of nano banana retro trendVideo credits:Google