00:00 Brian Sozzi
Well, NVIDIA will take the most important place this week when Wednesday announced its quarterly earnings after closing the bell. One firm she supported is London -based AI Startup Synthesia. It uses Ai to create lively video avatars based on people that can be used in various scenarios, including customer support, sales and staff training. I talked to Viktor Riparbelli, CEO and founder of the CEO.
00:25 Victor Riparbelli
Synthesia is the largest AI video platform in the world. And in fact, what we do is very simple. We help the business all over the world, big and small, communicating in a video that is very important in 2025, right? People want to watch and listen to their content. They do not want to read as much as they are used to. And these are just the shares of the table that you can communicate with today in the video. Now, instead of running with cameras and actors and studios and microphones, everything you usually need to make videos with Synthesia platform, we do it with AI. So it’s like making a PowerPoint deck. You enter, choose one of these avatars, create one of yourself, then enter the script, finish the rest of the video with some editing, and then you have a video that is ready. So what we have seen that people are using it so far are everything from product marketing videos, customer service, internal training, sales enabling and many other use, but the goal is to educate or share some message and they want to do it in the video.
02:03 Brian Sozzi
Now I know that you have recently worked quite a lot of translation. Can you explain exactly what you did and how it will do?
02:13 Victor Riparbelli
Yes, we also have another product called Ai duplication. Basically, duplication is a real video, so it can be any video recorded at any time. You put it in our system and tell us that you want that video in French, Mandarin, you know, Spanish, no matter what your heart is. And what we will do, we will take the video, the video we will clon the voice and change the synchronization of the lipstick to make you really speak another language, you don’t have to do anything. So it supports the tone of your voice. In fact, you speak another language. And this is basically a single click operation. This is really popular for companies to take the library of all the existing videos they have created over the last many years, and instantly gives them the opportunity to the global audience.
03:28 Brian Sozzi
Now you have talked about Avatars before and I know you are working on a new generation of avatar, but really how good it is for business?
03:41 Victor Riparbelli
It is very useful. I think someone who has been involved in creating a corporate video, even if they look very simple, someone just talk to the camera, I think most people can empathize with the amount of pain that gets into it. The whole process of making cameras takes a lot of time and money, and then if you are an executive director, you have to make your lines 15 times because, you know, you can’t remember them or you don’t feel like you told them the right way. Everything here is much easier. We just write. And what we have seen is that when productivity increases are of the scale of 100x to 1,000x conventional cameras, there are so many cases of use that you suddenly can make a video that you would never have done to make a video earlier, right? Here’s what many of our customers do, you know. You accept customer service. Many companies have many similar text articles on the customer service portal that help customers answer any questions they may have. We have seen again and again if you take all those text articles, turn them into videos, people can self -service much higher. We work with a truly large London bank, where the percentage of calls increased by almost 30%, just adding videos to that knowledge base, which saves a lot of money on call centers, right? So there are so many cases of these use to unlock because it is so easy to create a video.
05:53 Brian Sozzi
Now this is the question I asked many business leaders in AI space. Often your products can cause job loss, especially if your products are as good as you think they are. Is that right?
06:14 Victor Riparbelli
I think new waves of technology are always changing the labor market, right? And I think maybe being a camera operator in 10 or 15 years is not as valuable as he is today. But I think no matter how much we get, I think people, as part of the business, are still extremely important. So I think the work will change, maybe a little short -term transfer, but I am not really in the camp of people who think that in the next three or four years, everything will just like everything. I think people need quite a long time to integrate these technologies. Many of these technologies are not yet good enough to change something. And I also think that what happens before you are going to increase, are you going to supplement people, right? So, if you are a recruiter and you use agents to check people, not younger candidates, perhaps, instead of one recruiter, you can receive five calls with candidates a day, the agent may have 100 calls, and then the junior recruiter can sit and watch through all those 100 calls So I think I don’t think it is, I think it is too easy to just think that Ai can do customer support, that those jobs just disappear.
08:11 Brian Sozzi
And lately we have heard a lot of noise about the fact that maybe ai hype was overcrowded. What is your answer to this?
08:25 Victor Riparbelli
I think there are really a lot of hippie, and I think there are really many companies that take a lot of money that probably doesn’t intend to go anywhere. But I think, on the other hand, it is very, very real, right? PG is going to change everything we know about how we work, live and play. It is not a virtual reality and a “metwork” where everything was divorced and did not actually have too much influence in the real world. I think it is very, very clear, if you only look at the people you know around you, right? How many people do you use Chatgpt as part of their work or just part of their daily lives? The value is very real. The fact that these new technologies usually emerge and integrate into society is that there are many money that is blown up in many different companies. Many of them will end to die, but there will be several of them that will eventually create value and change the world, right? So I think it’s as real as the mobile boom we saw 10, 15 years ago. It is as real as the internet 20, 30 years ago, and is just as sure as computers when they were first invented. This is definitely one of those waves that will contain water. However, in a short time I think there will be a lot of investors who will lose a lot of money.
10:01 Brian Sozzi
So, Victor, your company was previously estimated at $ 2.1 billion when you last increased your investment. NVIDIA is one of your sponsors. Adobe also has just invested. So where will Synthesia be?
10:15 Victor Riparbelli
Well, you know that our main business is growing really fast. We announced a couple of months ago that we exceeded 100 million arr. We grow 100% each year. We work with more than 80% of Fortune 100. So we will have a lot of innovation at the moment. We run our agent’s product very quickly, which means that instead of just watching videos, you can talk to the video. So if, for example, you are watching a teaching video, you can invite a video in real time to make sure you actually understand that content. So there are still a lot of innovation, but at the moment it is also so extent, as to the landing of all customers we want to work with, to help them become successful and expand the size of our contracts. I think you know that we are no longer playing in this market where everyone is playing to find out what works. There is a very realistic value that our product with customers is encouraged. So, of course, there is a huge scaling game game, which is, of course, many innovations in the main product and the offers we have.