The WWE ICON Hulk Hogan alcohol brand Real American beer is a $ 10 million claim in the center of a $ 10 million claim in the center of the licensing company and two former employees.
Carma Holdco Inc has filed a lawsuit in Illinois and claims that its former President Chad Bronstein, Chief Legal and Licensing Officer Nicole Cosby and their company Rahm Inc violated state and federal commercial secrets with patented information and intellectual property Wrestler-Temed beer company.
The court’s lawsuit alleges that Cosby and Bronstein violated their work agreements by illegally misappropriating and using its patented information and its marketing tactics and concepts in the creation of RAHM Inc, the LAW360 writes.
In other words, Carma accuses former executives to swipe their ideas and strategies and poaching Hogan from them to release their beer using his name and similarity.
Carma often cooperates with celebrities to licens its similarity to other companies that are then used for various products. It argues that in a lawsuit that it concluded an agreement with Hogan, he was one of his brand ambassadors back in 2023. February
The name and image of Hulk Hulk Hogan is a $ 10 million lawsuit center stating that there are theft for commercial secrets and patented marketing ideas (Fox News) (Fox News)
That summer, bronstein – then Carma CEO – discussed the release of a beer brand using Hogan similarity. The original idea included the use of Augustus and Billy Busch from the Busch family.
“Bronstein, as president and chairman of the board of directors, was closely involved in Carma’s plans for the Hogan’s true American brand beer,” the lawsuit states. “During that time, Carma was actively discussing with Auguse and Billy Busch, who controlled the real American camp brand to form a common company related to Hulk Hogan’s true American brand beer.”
The lawsuit claims that Cosby was also familiar with this concept as part of its duties as a CLO duties.
According to Carma, she hired a designer to create the concepts of beer cans for a real American brand that includes Hogan’s name and image, as well as suggestions for all American camps and Patriot Pilsner. These concept Carma was presented in 2023. September The company says brand offers, concepts and business plans are confidential and patented.
Two months later, Carma says she interrupted Cosby and Bronstein because the latter allegedly concluded an agreement so that it would allow him to use it personally, taking into account the ownership of the beer company. Cosby reportedly advised Bronstein and allowed to agree.
After the leaders left, Carma said they had tried to revive the negotiations with Hogan and the Busch family for the beer idea, but claims that the wrestler became non -cooperating and ceased to perform his duties as a brand ambassador under his transaction with the company.
“The plaintiff is informed and considers that it states that after their termination, Bronstein and Cosby continued to discuss with Hulk Hogan, his representatives, while August and Billy Busch about Hulk Hogan’s true American brand Hulk Hogan asked Hulk Hogan.
Rahm Inc has applied for brands involving the “real American beer” name, including various products, including beer, non -alcoholic beer, coolers, cups and other related drinking accessories.
The complaint accuses Rahma, Bronštein and Cosby for breaching the contract, violations of the Defende Commercial Secrets, Illinois Commercial Secrets Act, distressing interference in contractual relationships and distressing for future business relationships.
The company amounts to $ 348,000 for a breach of the contract from bronstein and another $ 231,333.33 from Cosby. Carma is also seeking compensation, restitution, royalty and court order to suspend brontein and Cosby to use their commercial secrets and to suspend their sales products, which they think use stolen commercial secrets.