Already after the study found a new plastic polliner in the world, Coca-Cola has faced a new check that, according to current trends, the annual plastic use of the company will exceed £ 9.1 billion to 2030.
What is going on?
Oceana, which conducted the study, found that if Coca-Cola changed its practice significantly, plastic use until 2030. Will be 40% higher than in 2018. And 20% greater than 2023.
It is projected to produce 9.1 billion pounds of plastic Coca-Cola, Oceana estimates that 1.3 billion pounds will enter water roads and oceans each year.
The problem, according to Oceana, is the dependence of Coca-Cola on disposable plastic packaging.
“The future of Coca-Cola is currently linked, like Albatross around the neck, with a disposable plastic,” said Matt Littlejohn, Senior Vice President of Oceana. “One -use plastic is detrimental to oceans, human health and business. Processing cannot solve the company’s uncontrolled plastic problems. Repeat use can.”
Although Coca-Cola undertook to increase the use of recycled plastic in its disposable packaging, Oceana said it was not enough because few curb the flow of disposable waste.
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“One-use plastic bottles made of recycled content can be bottles made of virginity plastic, still becoming maritime pollution and damaging the ocean life,” said Oceana Littlejohn.
Why are plastic waste important?
Plastic pollution, from a disposable packaging, pervaded the distant path of our planet from the ocean to the top of the Arctic to the top of Mount Everest to the inside of our own body.
Although the complete consequences of this widespread pollution are not yet known, we already have strong signs that the effect on our health, food supply and ecosystem can be devastating.
For example, researchers have found that microplastics prevent bees’ ability to pollinate plants, influenced by the behavior of the pollinated and literally clogging flowers. Without pollinators and pollination, agriculture becomes impossible and human food supply will collapse.
In addition, while there are many things to know about the effects of microplastics on living organisms, one study of mice showed that drinking water microplastics ended with animal brain, causing cognitive downturn, similar to the effects of dementia.
What is done for plastic pollution?
Although there is no single miraculous plastic pollution solution, there are several steps that can be taken by corporation and individuals to reduce the amount of plastic waste that ends in the environment.
One of the decisions, according to Oceana, is for companies such as Coca-Cola to make reusable packaging. If Coca-Cola would increase the use of reusable packaging from 10.2% 2023. By 26.4% by 2030, it would be enough that Coca-Cola could “bend the plastic curve,” Oceana found.
With reusable plastic bottles that can reuse up to 25 times, and 50 times reusable glass bottles, it is clear that a reusable packaging to reduce the amount of disposable plastic waste.
Despite the reputation of Coca-Cola, as the world’s largest plastic pollution, the company has taken several steps to limit its environmental impact. For example, Coca-Cola has tried to limit the impact of its water use to “return 100% of the total water used in each of the more than 200 high-risk spaces throughout the Coca-Cola system”, according to a report in December 2024.
However, according to the permanent and growing plastic pollution of Coca-Cola, some critics have accused the company of green washing.
“Coca-Cola’s plastic use and as one of the most famous plastic polluters in the world is responsibility for the future of the company, the ocean and the planet,” said Oceana Small.
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