Tesla’s chief designer accidentally smashed the Cybertruck Cyberck’s Armor Glass window with a metal ball. Now he says it was a “great moment of marketing”

• During the 2019 Tesla Cyberuck’s performance, The chief designer of the company, Franz von Holzhausen, threw steel balls into the truck to show off his strength and instead crashed two windows. In an interview with Von Holzhausen, a recently published interview that misconduct became a “great moment of marketing.” Tesla started selling T -shirts to the accident, and CEO Elon Musk said the company saw 200,000 Cyberucks orders within a few days after launch.

Some may call Franz von Holzhausen’s random destruction of the Tesla Cyberuck window; Von Holzhausen would like to call it “great meme”.

During the 2019 With the revealing Tesla Cyberuck’s presentation von Holzhausen, the company’s chief designer, the vehicle was thrown into the vehicle, intending to show Elon Musk, CEO of Windows, who, according to the Armor Glass, was really difficult. However, the windows suddenly crashed, leaving the Musk’s rest of his new truck, parked in front of the damaged car. The next day, Tesla stocks decreased by more than 5%.

While the incident seemed to be a sign that the electronic bucket was ready to collapse, the botched demonstration actually opened the opportunity to draw attention to the new model, said Von Holzhausen in an interview with Tesla Club Austria, published on Saturday.

“It was just one of those Murphy laws when something bad happens, but it turned out to be a great meme,” said von Holzhausen, indicating the phenomenon of when something could happen, usually. “And I think weird – we don’t make marketing, but it turned into a great moment of marketing.”

He added: “This was not the expected moment, but at that moment you have to deal with it.”

After the vehicle’s disclosure, Musk published a video “X of von Holzhausen” by throwing a steel ball into the Cybertruck model before its launch, and the windows with a throw force without any visible damage. The video has been viewed more than 6 million times within three days of its publication.

“Guess, we have some improvements we have to do before production, haha,” Musk wrote.

A few days later, Musk was characterized by the success of Cyberruck, saying that Tesla received more than 200,000 orders for the vehicle. Although Tesla did not distinguish between electronic file numbers when reporting earnings, instead of grouped with model S and X, the company recalled almost all the cyber buckets, which it had on the road this year due to the problem, when the external group could distance itself, and it was only about 46,000 vehicles.