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Trainees often happen to be at the bottom From the totem pole, but in some companies this role has become part of a secret concert landing on the C-Suite recipe. Triavago is a list of companies, including Nike, HP and EY, that promoted former coffee outlaw to the top of the company ladder.
During the month, the Pandemic travel planning company Triavago’s revenue prognosis has fallen from $ 1 billion to almost zero.
According to the CEO Johannes Thomas, it was a “almost death experience” that led to the company “deep winter”. Actual income in 2020 Decreased from 70% to EUR 249 million from EUR 839 million in 2019, the latter equals about 940 million euros at the time. USD.
However, even after the restrictions were abolished and traveling back, the Trivago was still not recovered-so it’s time to shake C-Suite.
“After you have almost death experience and three years of depression, you have a team that no longer believes,” Tom, who was brought as a CEO, who in 2023. Would say the company, says 2023. Fate;
But Tom and other executives, their experiences are not their latest roles – they started their careers.
Tom joined Triavago in 2011. As an internet in online marketing, he quietly collected other former trainees, including the chief financier Wolf Schmuhl and the Chief Marketing Officer Jasmine EZZ. Tom says that with leaders who understand the business and its culture from the beginning, it is important to bring the company back to former glory.
And while Triavago’s revenue for 2024 There was still half of what was five years ago in 2019, the first quarter of 2025. Income increased by 22% to $ 124 million. USD.
Although retirees are often known when traveling often, one of the Triavago focuses on young people, and it makes sense in the light of the Gen Z costs. According to Berkshire Hathaway’s, the generation was the only group that reported increased travel costs from 2023 to 2024. Travel insurance Report. The average trip exceeded $ 11,000.
“(We) are trying to create an ecosystem – culture and environment where young people can grow and where people can thrive,” says Tom.
This is another reason why the trivago C-Suite is not stacked with the Gen Xers, but for millennia, who understand how young people think, release and travel. According to Thomas, the average Triavago customer is 34 years old and 20% have families.
By focusing on young people, Trivago is able to use not only the customer market, but also the employee’s talent market.